1.

2. ONLINE GUERILLA MARKETING

Unconventional marketing intended to get maximum results with minimal resources

- Jay Conrad Levinson

3. WHAT s THIS..?

Unique ideas for very little & converting any exposure into sales

Creation of distinctive catchy advertisement that generates WOM, spread of news at social spots

4. 5.

Nike Move Bangkok

Nike SpiritCheer Team Guerilla Marketing Activity Tuk Tuk Caravan 6. 3 step process 7. Understanding Online market place

What does the online battle field offer:

Success in business means superfluousselling

A million prospective customers

Opening virtual storefronts worldwide

Head on battle with the heavyweights

8. Opportunities for Guerilla marketer

AZ products & services available online

An advertisers dream-millions of viewers @ low cost advertising

Locate yourself anywhere

Niche marketing possible

Competitive intelligence collection

9. What can you do online..? 10. Electronic battle grounds

Services are customer oriented .Shopping has always been a major attractionfor

subscribers

Online serviceshave built in mechanisms for marketing including classifieds

ads, billboards, shopping malls

Subscribers to most onlineservices have high educational levels and high

average income

Online services help in focused marketing attackon audience usingspecial

Interest forums

5) Online services get lot of traffic

11. Tools forthe e-battle ground

Classified ads

Forums

E-shopping malls

Billboards & Online conferences

12. Strategies forOnline Battles

Online battle arsenal ..

Emails

Electronic store front

Classified ads & billboards

Forums & Newsgroups

Bulletin boards

How to manage them?

13. Top E-mail strategies 14. Managing your electronic storefront.. 15. 7 step strategy for Ads 16. Power words of Guerilla Marketing

Boost the power of subject lines using the following power words of guerillamarketing

YOUNOWYESHOWMONEYSECRETSBENEFITS FAST SAVERESULTSLOVEPROVEN FREE EASY DISCOVERY NEW SALEWHY PROVENINFO 17. Super 6 strategies for news & BBSmarketing

Maximize access

Use company signature

Be helpful

BBS to match the culture

Aggressive promotion whenever & wherever

Choose handful of targets

18. Boosting your online reputation

Choose target audience carefully & serve it

Give authentic information

Recycle & repackage information for easy customer recall

Keep steady inflow of news & information

Promote online documents

19. Top ten Guerilla marketing weapons Community involvement Identity CompetitivenessCredibility Free informationConfidenceE-mail signatureConvenience Services Satisfying customers 20. Managing your attack( 6 step process) 21. Sustaining methods

Maintain your enthusiasm

Repackage your message to create memory retention among customers

Seek newer locations for expansion

Create customized products for customer satisfaction

22.

Guerillas understand thatknowledge is nothing without the willingness to use it . So choose your weapons , target your battleground, and write your own success story in the online marketplace

23. THANK YOU

By

JAYARAM V

DEPARTMENT OF MANAGEMENT STUDIES

PONDICHERRY UNIVERSITY