fish, guerilla, and other marketing tactics to drive …...june 27-29, 2019 fish, guerilla, and...

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June 27-29, 2019 Fish, Guerilla, and Other Marketing Tactics to Drive Awareness Tomm Larson Idaho National Lab [email protected]

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Page 1: Fish, Guerilla, and Other Marketing Tactics to Drive …...June 27-29, 2019 Fish, Guerilla, and Other Marketing Tactics to Drive Awareness Tomm Larson Idaho National Lab Tomm.Larson@inl.gov

June 27-29,2019

Fish, Guerilla, and Other Marketing Tactics to Drive Awareness

Tomm LarsonIdaho National Lab

[email protected]

Page 2: Fish, Guerilla, and Other Marketing Tactics to Drive …...June 27-29, 2019 Fish, Guerilla, and Other Marketing Tactics to Drive Awareness Tomm Larson Idaho National Lab Tomm.Larson@inl.gov

Become the Fount of All Knowledge

[email protected]

Page 3: Fish, Guerilla, and Other Marketing Tactics to Drive …...June 27-29, 2019 Fish, Guerilla, and Other Marketing Tactics to Drive Awareness Tomm Larson Idaho National Lab Tomm.Larson@inl.gov

Play Games

Page 4: Fish, Guerilla, and Other Marketing Tactics to Drive …...June 27-29, 2019 Fish, Guerilla, and Other Marketing Tactics to Drive Awareness Tomm Larson Idaho National Lab Tomm.Larson@inl.gov

My Team’s Better Than Your Team

Page 5: Fish, Guerilla, and Other Marketing Tactics to Drive …...June 27-29, 2019 Fish, Guerilla, and Other Marketing Tactics to Drive Awareness Tomm Larson Idaho National Lab Tomm.Larson@inl.gov

Appeal to Your Audience

Page 6: Fish, Guerilla, and Other Marketing Tactics to Drive …...June 27-29, 2019 Fish, Guerilla, and Other Marketing Tactics to Drive Awareness Tomm Larson Idaho National Lab Tomm.Larson@inl.gov

Be Generous

Page 7: Fish, Guerilla, and Other Marketing Tactics to Drive …...June 27-29, 2019 Fish, Guerilla, and Other Marketing Tactics to Drive Awareness Tomm Larson Idaho National Lab Tomm.Larson@inl.gov

Best Thing Ever

Page 8: Fish, Guerilla, and Other Marketing Tactics to Drive …...June 27-29, 2019 Fish, Guerilla, and Other Marketing Tactics to Drive Awareness Tomm Larson Idaho National Lab Tomm.Larson@inl.gov

Going Viral

Page 9: Fish, Guerilla, and Other Marketing Tactics to Drive …...June 27-29, 2019 Fish, Guerilla, and Other Marketing Tactics to Drive Awareness Tomm Larson Idaho National Lab Tomm.Larson@inl.gov

149

172

42

8

10

0 50 100 150 200

Within the last week

Within the last month

Within the last year

It's been over a year

I have never interacted with the BEA cybersecurity team

# OF PARTICIPANTS

When was the last time you remember interacting with the BEA cybersecurity team?

6

4

46

108

216

2

0 50 100 150 200 250

Detrimental – Cybersecurity requirements actually make my job harder to do.

Not important – I don’t feel like my job really has anything to do with cybersecurity.

Neither important nor unimportant – I just assume cybersecurity is working in the background.

Somewhat important – Cybersecurity skills and knowledge have helped me do my job better.

Very important – I think about cybersecurity every day as part of my job.

Unknown – I don’t know how cybersecurity affects my job one way or the other.

# OF PARTICIPANTS

How important is cybersecurity to your daily job and activities?

84%

85%

Of employees remember interacting with the cyber security team within the last month

Of employees feel cybersecurity is at least somewhat important to their daily job and activities

Page 10: Fish, Guerilla, and Other Marketing Tactics to Drive …...June 27-29, 2019 Fish, Guerilla, and Other Marketing Tactics to Drive Awareness Tomm Larson Idaho National Lab Tomm.Larson@inl.gov

QUESTIONS?COMMENTS?

1155 Fremont Ave, Idaho Falls, ID 83415-2604

ADDRESS

208 526 2176

PHONE

[email protected]

EMAIL

Page 11: Fish, Guerilla, and Other Marketing Tactics to Drive …...June 27-29, 2019 Fish, Guerilla, and Other Marketing Tactics to Drive Awareness Tomm Larson Idaho National Lab Tomm.Larson@inl.gov

Just because I’m aware doesn’t mean that I care.

Perry Carpenter