mvp - minimum viable product

#mvp

#LeanBangalore@goodals

Minimum Viable Product

What your customers perceive as a product and are willing to pay for

Problems and People

Complexity of the ProblemLow High

Peopleaffected

Many

Few

Problems and People

Complexity of the ProblemLow High

Peopleaffected

Many

Few Education

Problems and People

Complexity of the ProblemLow High

Peopleaffected

Many

Few EducationProcess

Problems and People

Complexity of the ProblemLow High

Peopleaffected

Many

Few EducationProcess

Procedure

Problems and People

Complexity of the ProblemLow High

Peopleaffected

Many

Few EducationProcess

Procedure

Solution

Problems and People

Complexity of the ProblemLow High

Peopleaffected

Many

Few EducationProcess

Procedure

Solution

Product

Investments

Complexity of the ProblemLow High

Peopleaffected

Many

Few EducationProcess

Procedure

Solution

Product

Through The Looking Glass

EducationProcess

Procedure

Solution

Product

The customer sees the Product or Service in every stage

#mvp helps

• Validate your hypotheses with optimal time and effort

• Identify gaps between your offering and your business goal

• Identify drivers for GEM: Growth, Engagement, Monetization

#mvp = website

True or False?

#mvp is sum total of your #ux

That customers are willing to pay for

#ux in a multi-device worldWeb App Email SMS Voice

Good ol’ PC

The Smart Phone

The Tablet

Is data model important?

Understanding usage and behaviourValidating hypotheses with facts

#mvp

• No compromise on the Data Model• No compromise on the User Experience• Few, specific features that function well• Customer can use with confidence, and is

willing to pay for it

How do you trade off?

Time : Scope : Quality

Do you trade off?

#mvp reality

• You usually have the resources and time to do only the top 10% of what you want to do

#LeanBangalore

#thankyou