mvp - minimum viable product
DESCRIPTION
Made this presentation to an awesome Lean Startup Machine group at Bangalore on 19th April 2013.TRANSCRIPT
#mvp
#LeanBangalore@goodals
Minimum Viable Product
What your customers perceive as a product and are willing to pay for
Problems and People
Complexity of the ProblemLow High
Peopleaffected
Many
Few
Problems and People
Complexity of the ProblemLow High
Peopleaffected
Many
Few Education
Problems and People
Complexity of the ProblemLow High
Peopleaffected
Many
Few EducationProcess
Problems and People
Complexity of the ProblemLow High
Peopleaffected
Many
Few EducationProcess
Procedure
Problems and People
Complexity of the ProblemLow High
Peopleaffected
Many
Few EducationProcess
Procedure
Solution
Problems and People
Complexity of the ProblemLow High
Peopleaffected
Many
Few EducationProcess
Procedure
Solution
Product
Investments
Complexity of the ProblemLow High
Peopleaffected
Many
Few EducationProcess
Procedure
Solution
Product
Through The Looking Glass
EducationProcess
Procedure
Solution
Product
The customer sees the Product or Service in every stage
#mvp helps
• Validate your hypotheses with optimal time and effort
• Identify gaps between your offering and your business goal
• Identify drivers for GEM: Growth, Engagement, Monetization
#mvp = website
True or False?
#mvp is sum total of your #ux
That customers are willing to pay for
#ux in a multi-device worldWeb App Email SMS Voice
Good ol’ PC
The Smart Phone
The Tablet
Is data model important?
Understanding usage and behaviourValidating hypotheses with facts
#mvp
• No compromise on the Data Model• No compromise on the User Experience• Few, specific features that function well• Customer can use with confidence, and is
willing to pay for it
How do you trade off?
Time : Scope : Quality
Do you trade off?
#mvp reality
• You usually have the resources and time to do only the top 10% of what you want to do
#LeanBangalore
#thankyou