mozcon 2015 - the perfect pair: using ppc data to influence seo

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Moz Branded Intro Slides – They will be sending

The Perfect Pair: Using PPC Data to Influence SEOStephanie Wallace | Nebo Agency

@SWallaceSEO

@SWallaceSEO | #MozCon

SEO & PPC go great together

In reality…

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It’s not as easy as it

sounds

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We understand the “Why”

@SWallaceSEO | #MozCon

But fall short on the “How”

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So what’s an SEO to do?

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Test Effective Meta Data

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Campaign: Organic Sandbox

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@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

Identify Content Gaps

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@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

Define Ranking Opportunities

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@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

Leverage PPC for CRO

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@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

Theme: Web Design & UX

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Theme: Web Design & UX

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

@SWallaceSEO | #MozCon

What should you remember?

@SWallaceSEO | #MozCon

Some things work better together

@SWallaceSEO | #MozCon

Curate your own tactics

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Embrace collaboration

@SWallaceSEO | #MozCon

TO LEARN MORE OR FOR ANY QUESTIONS, PLEASE CONTACT:

Stephanie WallaceDirector, Search Engine Optimization404.885.1201swallace@neboagency.com

PLACEHOLDER: Thank You