mozcon 2015 - the perfect pair: using ppc data to influence seo
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Moz Branded Intro Slides – They will be sending
The Perfect Pair: Using PPC Data to Influence SEOStephanie Wallace | Nebo Agency
@SWallaceSEO
@SWallaceSEO | #MozCon
SEO & PPC go great together
In reality…
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It’s not as easy as it
sounds
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We understand the “Why”
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But fall short on the “How”
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So what’s an SEO to do?
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Test Effective Meta Data
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Campaign: Organic Sandbox
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@SWallaceSEO | #MozCon
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Identify Content Gaps
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Define Ranking Opportunities
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@SWallaceSEO | #MozCon
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@SWallaceSEO | #MozCon
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Leverage PPC for CRO
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Theme: Web Design & UX
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Theme: Web Design & UX
@SWallaceSEO | #MozCon
@SWallaceSEO | #MozCon
@SWallaceSEO | #MozCon
What should you remember?
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Some things work better together
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Curate your own tactics
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Embrace collaboration
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TO LEARN MORE OR FOR ANY QUESTIONS, PLEASE CONTACT:
Stephanie WallaceDirector, Search Engine [email protected]
PLACEHOLDER: Thank You