mobile media survival guide

April 24, 2012

Future-proofing your digital

media business

@polarmobile

Michael RussoCTO

Polar Mobile

@mjrusso

Today’s presenters

Kunal GuptaCEO

Polar Mobile

@kunalfrompolar

1 | Framework for the mobile media business

2 | Mobile adoption updates

3 | Native, Web, Hybrid

4 | Content consumption in social networks

5 | Content is perishable

6 | Future-proof checklist

Goals of this webinar

Mobile media framework

Screens, screens everywhere

For the first time, app beats browser

Mobile soon to be the first screen

Digital devices influence online traffic

6.26.8

8.2

Disparity: Install base vs time spent

The spectrum of mobile apps

Social networks’ place in digital distribution

Case study: The Guardian Facebook app

Key Stats:

- 8m downloads

- 4 months old

- 4m monthly active users

- Half of readers under 25

- International Readership

Content is perishable

Future-proof checklist

Work with platforms that abstract unnecessarily complicated components of your digital media business.

Build your API and RSS as strengths to simplify media distribution.

Remember “screens” means more than phone and tablet.

Recognize the types and value of different sizes and contexts of content.

Do your homework. Not every great technology is a great

business.

Contact

www.polarmobile.com

facebook.com/polarmobile

linked.in/u0p6dn

@polarmobile

info@polarmobile.com

blog.polarmobile.com

slideshare.net/polarmobile