media ed sheeran, drunk- 'best video' andrew goodwins conventions

Lyrics and Visuals.

talks about being drunk, holding can of alcohol

cold water when singing “I’ll be freezing”

sings “leaving me” and picks up key, phone etc. as if leaving the scene.

party style scene- “drunk again”

“to feel love“-party with lots of girls

has party when talks about getting “drunk again”

parties on own and them slumps into bed on his own “all by myself”

Music and Visuals

very upbeat music and Ed parties when the music is a quick beat

Iconography of specific genre

The Genre of drunk by Ed Sheeran is indie folk, pop rock and soul music,. This is portrayed through the meaningful lyrics, upbeat music and use of guitar.

when the music fades to more peaceful- Ed sits on own or with cat

Iconography of specific artist

Hoody and relaxed clothing in all his videos

All his videos are about or include messages about love and girls

strong lyrics, clear lyrics, follows a fantasy theme, videos look like day-to-day life

Voyeurism

whole video about love and flashbacks of girls/cutaways to girls and their life

Close ups

continuously close ups of Ed Sheeran to show emotions/attitudes and facial expressions.

Ed Sheeran is signed up with Atlantic records who also manage Flo Rida, Jason Mraz, James Blunt and B.O.B.