maximizing your online presence (2)

Maximizing Your Online PresenceMI-SBTDC Website Review & Online Marketing

ToolLivingston SBTDCNancy Johnson

Social Media in Small Business

Study finds….most don’t plan on investing online until they understand the practices, payoffs; and virtually none have hired an expert to show them how.

Source: OfficeArrow and Social Strategy1 conducted a survey of small business owners and entrepreneurs, November 2011.

MI-SBTDC Marketing Review Tool

SEO rankings: Where you rank todayKeywords: How people find youBuild Inbound Links: Authoritative pages Create Content: Optimizing content to draw

trafficRecommendations: Next steps to improve

online presence

Uses for the Business OwnerLearning ToolCommunication Tool Current Rankings of Online PresenceBasis for Setting Goals for Tomorrow

Top Three Priorities

Content Social Media SEO

Inbound Marketing: Getting found by potential customers/clients actively in process of seeking you out!

Content Review

Content in Headings

Recommendations on Content

Consider redesigning the homepage It should show your visitors who you

are. It should inspire your visitors It should show what your visitors can

find useful on your site. It should also allow your visitors to

navigate to other sections of your site easily.

Consider creating unique page titles across the website.

Social Media

Social Media FeedbackCreate content: Companies that blog get 55% more web traffic and 70% more leads than those that don't. 

Social media: Consider ramping up your social media presence.

1. Create an engaging page2. Leverage the viral nature of Facebook3. Draw on your existing network4. Make your Page publicly searchable5. Use Facebook Ads for an extra push

Social Media – Planning!!!ResearchBrainstormThink about your purposeScheduleRespondAnalytics

If we knew what it was we were doing, it would not be called research, would it? Albert Einstein

SEO Rankings

www.marketing.grader.comWhere your website ranksTrack improvements

SEARCH ENGINE OPTIMIZATION (SEO)

Page Title: WORD COUNT: 11 One Girl's Treasure | Fashionable Resale in Grand Rapids MI

META Keywords: WORD COUNT: 0 Recommended number of keywords is 10-40 words

META Description:

WORD COUNT: 0 Recommended number of words in description is 15-55 words

Google Pagerank: 3 out of 10 Recommended Pagerank is 2 or higher Google PageRank is the standard to measure how important a specific page is on the internet today

Pages in Google: 0 page(s) on this website indexed by Google This website is not currently indexed by Google. Add your website to Google

Pages in Yahoo: 0 page(s) on this website indexed by Yahoo This website is not currently indexed by Yahoo. Add your website to Yahoo

Pages in Live: 0 page(s) on this website indexed by Live (Microsoft) This website is not currently indexed by Live. Add your website to Live (Microsoft)

Page Index: Your site has 38 pages indexed by search engines

Broken Links: 0

Images: We found 13 images on your homepage, and 12 of them have alt tags

Inbound Links - Authoritative

Brand exposure and awarenessDirect/indirect traffic and leads Search engine rankings through residual traffic.

Building Inbound Links

Long-Tail Key Words

Glossary of Terms

Pick up a handout of glossary or contact Livingston SBTDC at 810.227.5086.

Understand basic terminologyAlt tagsInbound linksKeyword densityKeyword stuffingLong tail keywordsTitle tag

Strategy No one knows your business like

you! Do what is right for you Be wise Be authentic Be willing to experiment Learn the most through trial &

error!!

Your Marketing Consultant

Important member of your team Labor intensive work Requires short and long range

planning Good communication and trusted

partner

Feed the Creativity in You!

For a free website & social media review, contact:

Nancy JohnsonSatellite DirectorLivingston SBTDC810.227.5086http://livingstonsbtdc.orgnancyj@livingstonsbtdc.org

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