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Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
Online engagement: maximizing public participationShort Course 2019
Oct. 15, 2019
Online Engagement: Maximizing Public Participation
Short Course 2019
Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
What We’ll Cover
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12-13
3Online engagement defined
Examples and marketing
Challenges
Key takeaways and resources
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Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
What is Online Engagement?
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Goal: Improve your project or initiative through actionable input received online.
Online engagement is the interaction
between people across a range
of social networks.
Online Engagement and its Benefits Building
Relationships
Education Improving Trust
Collecting Informed
Input
Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
Examples of Online Engagement Tools
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Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
Online Engagement Using MetroQuest
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Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
El Paso: Unique Marketing Efforts
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Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
DFW: Pedestrian Safety Action Plan
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Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
Additional Ways to Market Engagement
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Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
Challenges
Audience – Research the community; understand local broadband capabilitiesNEPA Compliance – Substantive comments should be
included, along with a response, in the meeting summary report Timing – Build MetroQuest into your planning process Logistics – Plan ahead for wi-fi access; back-up hot
spot Incorporating input – Think about how you will
communicate results and incorporate into the project
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Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
Helpful Development Tips
Plan earlyVisuals/photos/graphics a must!Simple, concise languageOngoing and diverse outreach methods to
promote the survey
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Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
Helpful Marketing Tips
Partner with stakeholder groups, HOAs to help market surveyWork with PIOs for media exposureGo to where the people are: libraries, fairs Think about what’s next:
–Communicate survey results to increase transparency
–Show how you use online feedback in decision-making
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Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
Online Engagement – A Key Public Involvement Element
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Online Engagement Takeaways: Supports the
agency’s Public Involvement Policy
Saves money Increases
feedback Provides valuable
data Improves our
projects!
Short Course - Online Engagement: Maximizing Public Participation October 15, 2019
Resources and Contacts
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• Beaumont, Brownwood, Childress, Lubbock, Lufkin, Houston
Julie Beaubien: [email protected]
• Amarillo, Dallas, Fort Worth, Paris, San Angelo, Wichita Falls
Susan Howard: [email protected]
• Abilene, Atlanta, Austin, Corpus Christi, Tyler, San Antonio, YoakumAmy Redmond: [email protected]
• Bryan, El Paso, Laredo, Odessa, Pharr, Waco
Norma Rios: [email protected]