maximizing your presence on linked in edited
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Using Social Media to Recruit and to be Recruited
Phil MogilevEnterprise Account Executive
©2012 LinkedIn Corporation. All Rights Reserved.
©2012 LinkedIn Corporation. All Rights Reserved.
Profile Overview
How to Manage your Profile
How to Improve your LinkedIn Presence
How your company can improve its Presence
Key Take Away Points
How can you attract Talent with LinkedIn?
Live Demo
Q&A
Agenda
LinkedIn: A global pool of talent
4
Europe, Middle East and Africa:
50M+
North America: 80M+
Asia Pacific: 37M+Latin America and
Caribbean: 20M+
200M+Members worldwide
107 M+Monthly unique visitors
+3 newMembers per second
Monthly uniques source:Comscore
©2013 LinkedIn Corporation. All Rights Reserved. 4
Why members come to LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. 5
EverywhereWork wherever our
members work
InsightsBe great at what
you do
IdentityConnect, find, and
be found
6
It All Begins with your Profile…
Managing your LinkedIn Profile: Get endorsed and recommended by candidates you have placed
They will be able to speak first hand of how you supported their job search
You only need a few to establish credibility It is best to get a variety and make sure they address
different points
GroupsHelp you identify the experts and become an expert
Your Connections: Thoughtfully Building your Network
9
PastCompany
School
CurrentCompany
Clients
You
Friends
How can your company use LinkedIn to become more productive and successful?
Managing your company’s LinkedIn Profile
Leverage Your Recruiters
Using Status UpdatesBroadcast your jobs
Professional insights and knowledge sharing Your essential source for business intelligence
Use LinkedIn to research your competitors and find potential clients
Take advantage of our mobile platformsInformation and business contacts at your finger tips on the go
As a professional
Manage your personal brand Build your network
thoughtfully Be active in the network Allow yourself to be found Add value to your clients
Take Away Points
As a company
Manage your company’s profile
Leverage your recruiters Listen to the network and get
insights Get mobile
Hire. Market. Sell
Passive and active candidates require different approaches
Active CandidatesWork on their job search- Search job boards- Seek out many opportunities
Passive CandidatesWork on doing their jobs better- Develop networks- Only listen to the right opportunities
1. Talent Pool
©2013 LinkedIn Corporation. All Rights Reserved. 21
Source automaticallyReach the right candidates for all of your roles
1. Talent Pool: The best passive and active candidates
2. Targeting:Right opportunity, right candidate, right context
3. Results: More great hires, less effort
©2013 LinkedIn Corporation. All Rights Reserved. 22
Financial AnalystBank of America
Sr. HR DirectorGap Inc.Amazon
Sr.
LinkedInHR Director
LinkedInFinance Manager
Technology Director
BryanFinance Analyst
Erica SteveDirector of HRTechnology
Director
LinkedInTechnology Director
JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
Target every candidate with relevant jobs automatically
Moreapplications come from LinkedIn recommended jobs than searches
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved. 23
Members see personalized jobs every time they log in
Erica Robertson
Your ideal passive candidate
Technology Director
LinkedInTechnology Director
Technology DirectorJuniper Networks
LiveOpsTechnology Director
Senior
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved. 24
Engage them with personalized opportunities
Erica Robertson
Your ideal passive candidate
Technology Director
Erica RobertsonInformation Technology
Picture yourself with a career inInformation
Technology at
at LinkedIn
2. Targeting
168,588professionals visit your employees’ profile pages every month
©2013 LinkedIn Corporation. All Rights Reserved. 25Note: number of professionals visiting reflects unique members visiting your employees profiles
Join the team that is transforming the future.We are passionate about what we do.
Companies Home | LinkedIn
Jobs at
Ariel Hsiao
Amazon
ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers.
Plus, we’re really excited to show off our newly remodeled office space!
Check out the links below for more about us:
Our Career Site ►
LinkedIn 287310 followers
Technology Director
Todd LoganVP of Finance
Emily MeinhardtAccount Executive
Hillary CarrollManager of Operations
Technology Director
Technology Director
Technology Director
Director of Information Technology
Director of Information Technology
Senior Technology Director
Senior Technology Director
Careers
Show relevant opportunities with rich employment branding
Erica Robertson
Your ideal passive candidate
Technology Director
38,188professionals visit your company page every month
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved. 26
Influence candidates at every touch point
Erica Robertson
Your ideal passive candidateTechnology Director
Hired
Networkingwith employees
Researchingyour company
Following your company
Viewingrelevant jobs
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved. 27
November
Erica Robertson
Joined
New Hire
We can measure LinkedIn’s influence on hiring
Erica Robertson
ACME systems
3. Results
Jobs you maybe interested in
July
Viewed a job on LinkedIn
LinkedIn Influenced
LinkedInTechnology Director
Technology Director Technology Director
©2013 LinkedIn Corporation. All Rights Reserved. 28
Clients with the LinkedIn Solution influence nearly twice as many hires
“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012 These averages include companies in all regions and account sizes
3. Results
Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs
0%
5%
10%
15%
20%
25%
30%
35%
40%
11%
17%
34%
Average % of LinkedIn members hired impacted by LinkedIn products
©2013 LinkedIn Corporation. All Rights Reserved. 29
LinkedIn RecruiterIdentify and reach the very best candidates
Source automaticallyLinkedIn Solution
Source strategicallyLinkedIn Recruiter
Expand your reach and access the entire LinkedIn network
Contact candidates directly with InMail
Manage your pipeline with your team
©2013 LinkedIn Corporation. All Rights Reserved. 30
3 things our most effective clients do
1. Post all professional rolesto LinkedIn
2. Own the full candidate experience
3. Use Recruiter to find the best candidates
©2013 LinkedIn Corporation. All Rights Reserved. 31
Questions?