maximizing brand presence on both google &...

AdDiego Summit 2017 | Presented by CPC Strategy & Google

Maximizing Brand Presence on Both Google & Amazon

Fish Where the Fish Are

©Copyright AdDiego 2017 | Presented by CPC Strategy & Google

CPC Strategy’s Pat Petriello

● Former professional Seller on Amazon.com, Amazon.co.uk, eBay & Rakuten

● Former member of Amazon’s Seller Service Team in Seattle

● CPC’s Amazon partner liaison for branded content, paid and display advertising

● Founder of CPC’s Amazon Sales Acceleration Department


Today’s Agenda

● Capturing Demand For Your Products

● Amazon’s Organic Ranking Algorithm

● Driving Incremental Sales Via Advertising Efforts

● Brand Example: Leveraging both Amazon & Google


Fish Where the Fish Are


Consumer Product Searches by Channel


Social


Google


Amazon


Customer Attrition


End Result? Missed Opportunity

o Not satisfying customer demand in channels where demand is presento Gets satisfied by one of your competitors.

o You can’t just have a great social following & great website to count on people finding you.o You need to be where your customers are looking for you.

o Amazon’s value brand perception and premium demand coexist.

o The cost of not being present on Amazon or Google → lost market share.


What’s the Healthiest Thing For Your Brand?


Capturing Demand For Your Products


Driving Incremental Sales Via Advertising Efforts


Brand Building on Amazon - EBC + Branded Storefronts


Brand Example: Leveraging both Amazon & Google


Fossil Watches | Google


Fossil Watches | Social


Fossil Watches | Amazon

maximizing brand presence on both google &...

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