marketing of innovation
Post on 01-Apr-2016
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MARKETING OF INNOVATION
Ignacio, Jorge, Maria, Tanya
ITESM Monterrey students spent three weeks in Bratislava - doing research in the
field of innovation transfer.
From Visions to RealityFrom Visions to RealityMexico in European UnionMexico in European Union
Video- From visions to reality
Backround
• CREATIVE WORKSHOPS project „From Vision to Reality“
• SUMMER SCHOOL at the University of Economics in
Bratislava for TEC MONTEREY
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MARKETING OF MARKETING OF INNOVATIONINNOVATION
Pilot Project for SS 2015Pilot Project for SS 2015InteractiveInteractive
InterdisciplinaryInterdisciplinaryInterculturalIntercultural
IntercontinentalIntercontinental
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About
The offer of semestral study for TEC Monterey students,
which support interdisciplinary approach and international
cooperation between Mexico and Central Europe
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Goals for students Specific marketing study on
interdisciplinary field To know the EU business environment
To know EU 3 universities and 2 capitals Networking in EU innovations
Preparation of semestral project Preparation of diploma work thesis based
on EU and LA cooperation
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3 participating universities
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ASSIGNMENT
MARKETING STRATEGYDescribe:
• Micro and Macroenvironment (SWOT)
• Product (education + services)
• Communication (web, social media, online+offline advertising, etc.)
• Distribution channels (to differrent TEC campus)
DEFINE TARGET CONSUMERS
Describe:• Who are your most important customers?
Describe them. (Culture differences, expectations, goals, preferences ...)
• Try to get some feedback, evaluation from your consumer
DEFINE YOUR COMPETITORS
• Name them.
• Describe our competitive advantages
katarina.chomova@gmail.comsk.linkedin.com/in/katarinachomova
Thank you for attention Katarína CHOMOVÁ University of Economics in Bratislava Faculty of Commerce Department of Marketing
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