marcom present thursday
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7/23/2019 Marcom Present Thursday
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MARKETING COMMUNICATION (MKT547)
BEVERAGE ( SOFT DRINK ) MARKET
SHARE AT ECONSAVE SEGAMAT
7/23/2019 Marcom Present Thursday
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Market Leader & Market
Follower
7/23/2019 Marcom Present Thursday
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85
24
103
103
45
MARKET SHARE PERCENTAGE
F & N
FANTACOCACOLA
PEPSI
CHEERS
7/23/2019 Marcom Present Thursday
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7/23/2019 Marcom Present Thursday
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•F&N = 125 85 24%
•Fanta 35 24 7%
•Coke 150 103 2%
•Pe!"# 150 103 27%•C$ee" 5 45 13% = 525
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