MARCOMLEARNING GROUP

Sales Partnerships Design

Marketing Growth Communications

2015Team Planning

L E A R N I N G G O A L S

Basic Marketing Sense Development of Ability You can DO anything!

What do MarCom do?Marketing/BrandingCommunication/DesignUnderstanding productsof ICX/OGX function

SoftwaresAnalysesCommercial/Video/Copywriting/Poster

Self-developmentAcquire MarComAbilitiesApply these abilities toyour function

A GRUOP OF 4-6 PEOPLEM E E T I N G O N C E A W E E K

M A R C O M L E A R N I N G G R O U P

APPLYHOW TO

TO BEGIN YOUR MARCOM JOURNEY

⾃我介紹拜託不要太正式

QUESTION 1.

OGIP包裝術

參考以下OGIP網⾴

http://www.aiesec.org.tw/global-internship.php為其想出⼀個整體的⾏銷包裝(包含整體

概念/Slogan/海報設計/網路與實體宣

傳活動策劃等等)

QUESTION 2

故事性⾏銷

QUESTION 3

最近你會發現到,電視廣告的作法好像跟以往單

純推銷和曝光產品不太相同了,請找出⼀則你最

喜歡的故事廣告,並分析它成功吸引到你的原因.提⽰:https://www.youtube.com/watch?v=52Z5ob-6jNI

讚寶盆

QUESTION 4

中學⽣⼥神紀⼘⼼是近期爆紅的網路素⼈

之⼀,她的穿著打扮無⼀不被鄉民嘲笑,但卻無⼀不被18歲以下的⼥孩奉為潮流,就算

在論壇罵她的⼈⼀⼤堆, 但她的FB每每發

⽂動輒幾⼗萬兩讚,為什麼會造成這種現

象?(提⽰:年紀/⽬標客⼾)

⾃由發揮

QUESTION 5

想對⾺康說的話(告⽩指教都可以)/想在這

個Team學到什麼/沒有也不⽤硬擠

PRESENT WHATEVER YOU WANT呈現⽅式不拘唱跳寫畫拍⽚都可以

字數回答內容你開⼼就好

只要能完整表現你⾃⼰

M A R C O M L E A R N I N G G R O U P

DEADLINE2015/04/03

23:59M A R C O M L E A R N I N G G R O U P