linkedin to social media

Networking, LinkedIn & Your Job Search – Creating a Personal Brand

Welcome to:

A&FRC MarketingBathrooms

BreaksSmoking Areas

Cell phonesSIP

Class Administration

Agenda

• Importance of networking• Building your personal brand• Networking and the job search• Social media and networking• Developing your LinkedIn

profile

Why Network?

Recruiters Cost

Average cost to hire a candidate = $3,000

Job Board Costs:

1. Monster = $18K for 4 recruiters over 1 year

2. CareerBuilder = $20K for 4 recruiters over 1 year

3. LinkedIn = $195 for 30 days (Recruiter License)

1. Job Slots – 15 slots = $28K/year

4. Indeed = Post for free but pay per click

5. Glassdoor = $7K for 4 recruiters over 1 year

6. Bullhorn Reach = 2 job postings for free

Branding YourselfWhat is a Brand?• The powerful, clear, positive idea that comes to

mind whenever other people think of you.

• It is what you stand for – the values, abilities, and actions that others associate with you.

• Professional makeup designed for the purpose of influencing how others perceive you , and turning that perception into opportunity.

People Brand Themselves Too

Think about the way the following people have branded themselves:

Michael Jordan

Miley Cyrus

Jimmy Fallon

Steve Jobs

Define Yourself & Become an Expert

Who are you?

• Use words like: collaborative, resourceful, flexible, forward-thinking, connected, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, loyal, etc.

Create your branding statement:

• I help people to transform their businesses, their careers and their lives.

• I employ cutting-edge technologies to speed manufacturing so companies can grow revenues, cut costs and increase profits.

Build Relationships

Network is defined as: group of people who exchange information, contacts, and experience for professional or social purposes. (The Oxford Dictionary)

Networking tips:

• Word of mouth is powerful; what are people saying about you?

• Keep in good contact with your network

• Always make sure your network knows of any recent successes

Pay it forward

Networking Cont..

• Don’t forget about potential networking circles: friends, faculty, programs you are a part of, family, civic organizations.

• Search out new professional associations or online communities to add to your network (LinkedIn groups)

• Find opportunities to weave your personal mission/vision statements into conversation with your network.

Navigating a Networking Event

• Be Yourself• Be Subtle • Be Appreciative• Be Attentive• Be Positive• Be Well Mannered• Be Inquisitive

Navigating a Networking Event

• Find a job or internship• Learn more about opportunities and

organizations I may want to pursue later • Gain experience in the art of working a job fair

Network – meet new people

Why are you going?

Research Employers

• Find out who is coming• Learn key facts about the organizations that

interest you • Company mission, key products & services• Organizational structure, culture & values• Hiring practices/ job openings• Current news, LinkedIn contacts

Prepare Good Questions

• What sets your company apart from others in the industry?

• What do you like best about working for this organization?

• What are the traits and skills of the people who are the most successful at this job?

Prepare Great Questions

• I saw online that your company …… Could you tell me more?

• May I have your business card?

• What would be the most effective way to follow up with you?

During the job fair

• Avoid the goodies

Network with everyone!

• Get the lay of the land• Ask good questions

• Get contact information

• Take notes

• Take a break when you need one

After the job fair

• Send thank you notes• Organize & create a follow-up plan• Follow up!

Informational InterviewsLinkedIn

Business Cards

• Phone Number, Email Address, LinkedIn URL

• No Picture, QR Code?, Icon

• Tag Line

• Accomplishments or Skill Sets

Social Media

1. Social vs. Professional – Friends & Family can help

4. Find and follow companies

5. 25% of recruiters vet candidates on Facebook

6. Define who you are as a person

2. Update your profile

3. Post content relevant to your job search

Social Media

1. Use your real name for account (@johndoe)2. Profile with branding statement and link to LI account

3. Implemented your branding statement4. Same picture as LI

5. Professional tweets only6. Follow companies and experts

7. Professional tweets & re-tweets only

Social Media

Hashtags –

#JobListing #JobOpening #JobTips # StLouisJobs

Websites –

TweetMyJobs TwitJobSearch JobDeck

Feeds –

@jobfest @jobforge @joblister @jobs_now

LinkedIn

LinkedIn

LinkedIn

LinkedIn for Veterans

LinkedIn changed how they calculate a profile’s completeness. Why should you care if you are at 100% profile complete? Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. There is a direct correlation between how complete your profile is and higher search ranking. Yes, this is HUGE!

• Your industry and location• An up-to-date current position (with a description)• Two past positions• Your education• Your skills (minimum of 3)• A profile photo• At least 50 connections

LinkedIn10 Things to do Today on LinkedIn

Social Media

1. Update your profile2. Add skills

3. Get Involved4. Give Endorsements

5. Give and ask for recommendations6. Connect

7. Join Groups8. Review Job Board

9. Follow Companies10. Go there daily

LinkedIn Build Your NetworkSocial Media

• Scott Raether – AFRC• Jason Boone – SAIC• Donna Baylor – TAP • Lisa Herbert – Accenture Federal Svc• Brian Scott – Adaptive Solutions• Matt Miller – ADB Companies• Ken Miller – Air Products• Chris Walton – Apex Systems• Dean Espenschied – Archer Daniels• Ashley Maetas – Ascent, LLC• Katelyn Blair – BJC• JD Skaggs – BJC• Chris Coughlin – Beacon Hill• John Wesley – BNSF Railway• Bunge – Samantha Graham• DeAnn Mooney – C5T• Sanford Artman – CASY/MSCCN• Brian Draper – Centene• Sean Sawyers – Chameleon Integrated• Ola Ayeni – Claim Academy

• Corey Williams – Combined Insurance• Andrea Sanderson – Defense Intel Agency• Ann Heinly – Enterprise• Patrick Christie – Express Scripts• Christine Wojda – Jet Aviation• Jay Miller – MasterCard• Chris Anderson – Mercy Hospital• John Hansley – Monsanto• Alejandro Cornejo – Monsanto• Brian Dillard – NGA• Lewis Collins – NJVC• Jonas Patterson – NJVC• Linda Hoffman – PNC Bank• Anna Carr – Rose International

LinkedIn Groups to JoinSocial Media

• Scott AFB – Community Job Board• St. Louis Networking Event• St. Louis Employment Network• LinkedWorking St. Louis• AFCEA Scott – St. Louis Chapter• Metro East St. Louis Network• St. Louis Recruiter Professionals• US Air Force• Full Scope Poly Recruiters• Scott AFB Cleared Professionals• Military Spouse Employers• The Recruiter.com Network• St. Louis Job Angels• Military Spouse Professionals• Top Secret Careers

• Job Postings Group• Veterans Hired• G.I. Jobs• Scott Air Force Base• Military Veteran Recruiters• Hiring Our Heroes• Veteran Mentor Network• Social Media for Job Search• Scott AFB Transition Recourses• Connected STL – Networking Group• Veteran Job Opportunities• Military Transition Assistance• SAFB IT Professionals• St. Louis Talent Acquisitions Network• We Hire Heroes – Veterans Employment