linkedin and other social media – an...

©Edward Beckmann 2012 ed@interweave-now.co.uk www.interweave-now.co.uk

LinkedIn and other Social LinkedIn and other Social Media – an introductionMedia – an introduction

What they are, and what you might do with them.

Ed Beckmann

©Edward Beckmann 2012 ed@interweave-now.co.uk www.interweave-now.co.uk

Aims and ObjectivesAims and Objectives

Aims

to increase awareness of LinkedIn (and other social media) and help you relate them to your situation

Objectives● recognise 2 areas in which they would be useful● know 2 potential pitfalls to be aware of or prepare for● decide what the next steps are in terms of getting

advice or training

Next 45 minutesNext 45 minutes

● introduce the basic concepts (optional buzzword bingo)● explore the features● discuss where the benefits might be to us or our

organisations● decide how to follow it up● NOT covering step-by-step, payable options

What are social media?What are social media?

“... Web or mobile-based technologies to

support interactive dialogue ...”

examples are twitter, facebook, google+, LinkedIn

The keys are interaction and dialogue, and they are really evolutions of email

Image ©Fox radio

An idea of scaleAn idea of scale

● Facebook – 1 billion accounts (30% Europe, 31m UK), over half using a mobile device, 10% of all mobile data traffic

● Twitter – 500m accounts (32m UK)● LinkedIn – 175m accounts (10m UK)● User age - < 2% users over 65, ave Twitter user 37 years,

Facebook 41 years, LinkedIn 44 years● Gender - 70% female overall, Twitter / Facebook 60:40 f:m

How they compareHow they compare

● Facebook – mainly personal, a 'live diary', business 'like' pages (> 42 million)

● Twitter – instant sharing of thoughts & images, 140 characters, 'follow' people or subjects (# hashtags), re-tweeting

● LinkedIn – personal profile, networking activities and broadcasting thoughts (80% 30 or older, 50% have household income of 68k or above)

● LinkedIn users spend an average of 18 minutes a month on the site. Facebook users spend 6.4 hours a month

What you can doWhat you can do● Register free of charge, enter personal details, work history and

what you are looking for (e.g. job offers, projects, new ventures, getting back in touch)

● Search for people you already know or those you would like to, and create a list of 'connections'

● Use the search tools and friends of friends concept to make new contacts for many reasons

● Create a page for your organisation, adding products, services and employees to it

● Join or create groups● Search for jobs or candidates● Participate in Q & A section● Keep up-to-date with specialist areas (geography or activity)

Personal profilePersonal profile

Personal profilePersonal profile

Personal profilePersonal profile

Personal profilePersonal profile

Finding PeopleFinding People

Finding PeopleFinding People

Finding PeopleFinding People

Company pagesCompany pages

Company pagesCompany pages

Company pagesCompany pages

GroupsGroups

GroupsGroups

GroupsGroups

JobsJobs

Question and Answer areaQuestion and Answer area

Payable optionsPayable options

Finding talent (￡ 30 - ￡ 300 monthly)

Recruiting (￡ 13 - ￡ 49 monthly)

Seeking Jobs (￡ 13 - ￡ 33 monthly)

Selling (￡ 11 - ￡ 49 monthly)

The general principle is that you get more search options, direct messaging, highlighted lists and list management tools

©Edward Beckmann 2012 ed@interweave-now.co.uk www.interweave-now.co.uk

Activity 1Activity 1

● Working in groups of 2 or 3, discuss what potential you can recognise for your organisations

©Edward Beckmann 2012 ed@interweave-now.co.uk www.interweave-now.co.uk

Activity 2Activity 2

● Working in groups of 2 or 3, discuss how you want to start making a plan for your organisation

©Edward Beckmann 2012 ed@interweave-now.co.uk www.interweave-now.co.uk

ConsolidationConsolidation

● What potential can you recognise?● Where you need some clarity or help before diving

in (e.g. exploring the benefits, combining several techniques, creating a plan, engaging others, getting independent feedback or analysis on what you do)?

● What time scale / importance you want to apply to a social media project?

©Edward Beckmann 2012 ed@interweave-now.co.uk www.interweave-now.co.uk

Thank youThank you

I hope that gave you food for thought

Ed Beckmann. 07715 539386

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