ios app store pricing models and licensing policies

iOSAPP STORE PRICING MODELS AND LICENSING POLICIES

Membership details:-

to build and distribute apps on the App Store, you need to be enrolled in the Apple Developer Program for 99 USD membership fee per year

You will have a developer account

Developer account,

you can access the resources you need to configure app services

manage your devices and development tools

submit new apps and updates

App Store users can purchase and download apps from the App Store

developers get 70% of sales revenue

There are no hosting fees

Apple handles worldwide payment processing

Revenue

In 2014, App Store generated $10 billion for developers

Shows a 50% increase annually

iTunes Connect:- The repository for all store-related assets

To market and distribute your app

To sign and check the status of your contracts

Set up tax and banking information

Get sales and finance reports

Manage your app’s metadata

maintain versions of your app throughout the lifetime of the product on the store

iTunes Connect

Provides information about your app sales numbers, download numbers, and your earnings.

Gives information from your customers’ experience of your apps such as customer reviews, crash reports, and the top scores reported in Game Center leaderboards.

You can also view an inventory of your apps and their configurations by running catalog reports.

iTunes:-from users perspective

permits you to access, purchase or rent digital content ("iTunes Products")

Only persons age 13 years or older can create accounts

is available to you only in the United States, its territories, and possessions.

requires compatible devices, Internet access, and certain software (fees may apply);

may require periodic updates The latest version of required software is recommended

You need to register and create an account for transactions and billing

Sales and rentals of products are final

Total price will include the price of the product plus any applicable tax

No price protection of refunds in the event of price reduction unless due to technical problem or product unavailability

Family sharing

Family sharing allows you to share iTunes and App Store up to six members

If you setup or join a Family, you may view eligible products of other Family members and download such products to your compatible device

The ”Organizer” of a Family must be 18 years or older and must have an eligible payment method registered with iTunes

Universal Purchase

You can let customers enjoy your app on both iOS and tvOS with a single purchase on the App Store

When you enable universal purchase of your app in iTunes Connect, users can use it on iPhone, iPad, iPod touch, and the new Apple TV

once both versions have been approved by App Review, you cannot disable universal purchase and cannot remove either version individually from sale.

If you release your iOS app or tvOS app separately with different app records, you will not be able to make them a universal purchase at a later date

App Bundles

App bundles on the App Store offer an easy way for customers to purchase up to 10 of your paid iOS apps at a reduced price. Apps enabled for universal purchase and that have both iOS and tvOS versions can be included in an app bundle. Apps that contain only a tvOS version cannot be part of an app bundle.

Upgrade PricingApple doesn't and has never provided a mechanism for upgrade pricing on the App Store, If a developer wants to make a new version of their app:-

1. Keep the same app and make the update free for everyone.

2. Make a new app and temporarily reduce the cost for everyone, so existing users don't have to pay full price again, and allow new users to take advantage of the reduced price as well.

3. Make a new app and keep it at full price so everyone, existing users and new users alike, pay top dollar.

Price Tiers

There are lower price tiers Alternate Tier A and Alternate Tier B for paid apps in China, Russia, Mexico, south Africa, Turkey, Indonesia, India, and Australia

Revenue Estimate per Average developer

Multiplying the average revenue per app by its average number of downloads, we can get a sense as to what an average developer can expect to make on an app today.

Forbes, August 10, 2013

Monument Valley, one of the biggest iOS games, whose total revenue is now approaching $6M.

UnreadThese numbers are after Apple’s 30% cut and before the developer set aside a portion for self-employment taxes and healthcare premiums.

For many apps, the sales they achieve when launched will be the highest sales the app will ever achieve

http://blog.jaredsinclair.com/post/93118460565/a-candid-look-at-unreads-first-year

http://www.imore.com/apple-puts-its-price-tag-where-its-policy-charges-full-price-logic-pro-x-mac-app-store

https://developer.apple.com/library/prerelease/tvos/documentation

http://www.fool.com/investing/general/2015/08/18/apple-incs-app-store-sales-hit-a-record-17-billion.aspx

http://www.apple.com/legal/internet-services/itunes/us/terms.html

References

http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/