ios app store pricing models and licensing policies
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iOSAPP STORE PRICING MODELS AND LICENSING POLICIES
Membership details:-
to build and distribute apps on the App Store, you need to be enrolled in the Apple Developer Program for 99 USD membership fee per year
You will have a developer account
Developer account,
you can access the resources you need to configure app services
manage your devices and development tools
submit new apps and updates
App Store users can purchase and download apps from the App Store
developers get 70% of sales revenue
There are no hosting fees
Apple handles worldwide payment processing
Revenue
In 2014, App Store generated $10 billion for developers
Shows a 50% increase annually
iTunes Connect:- The repository for all store-related assets
To market and distribute your app
To sign and check the status of your contracts
Set up tax and banking information
Get sales and finance reports
Manage your app’s metadata
maintain versions of your app throughout the lifetime of the product on the store
iTunes Connect
Provides information about your app sales numbers, download numbers, and your earnings.
Gives information from your customers’ experience of your apps such as customer reviews, crash reports, and the top scores reported in Game Center leaderboards.
You can also view an inventory of your apps and their configurations by running catalog reports.
iTunes:-from users perspective
permits you to access, purchase or rent digital content ("iTunes Products")
Only persons age 13 years or older can create accounts
is available to you only in the United States, its territories, and possessions.
requires compatible devices, Internet access, and certain software (fees may apply);
may require periodic updates The latest version of required software is recommended
You need to register and create an account for transactions and billing
Sales and rentals of products are final
Total price will include the price of the product plus any applicable tax
No price protection of refunds in the event of price reduction unless due to technical problem or product unavailability
Family sharing
Family sharing allows you to share iTunes and App Store up to six members
If you setup or join a Family, you may view eligible products of other Family members and download such products to your compatible device
The ”Organizer” of a Family must be 18 years or older and must have an eligible payment method registered with iTunes
Universal Purchase
You can let customers enjoy your app on both iOS and tvOS with a single purchase on the App Store
When you enable universal purchase of your app in iTunes Connect, users can use it on iPhone, iPad, iPod touch, and the new Apple TV
once both versions have been approved by App Review, you cannot disable universal purchase and cannot remove either version individually from sale.
If you release your iOS app or tvOS app separately with different app records, you will not be able to make them a universal purchase at a later date
App Bundles
App bundles on the App Store offer an easy way for customers to purchase up to 10 of your paid iOS apps at a reduced price. Apps enabled for universal purchase and that have both iOS and tvOS versions can be included in an app bundle. Apps that contain only a tvOS version cannot be part of an app bundle.
Upgrade PricingApple doesn't and has never provided a mechanism for upgrade pricing on the App Store, If a developer wants to make a new version of their app:-
1. Keep the same app and make the update free for everyone.
2. Make a new app and temporarily reduce the cost for everyone, so existing users don't have to pay full price again, and allow new users to take advantage of the reduced price as well.
3. Make a new app and keep it at full price so everyone, existing users and new users alike, pay top dollar.
Price Tiers
There are lower price tiers Alternate Tier A and Alternate Tier B for paid apps in China, Russia, Mexico, south Africa, Turkey, Indonesia, India, and Australia
Revenue Estimate per Average developer
Multiplying the average revenue per app by its average number of downloads, we can get a sense as to what an average developer can expect to make on an app today.
Forbes, August 10, 2013
Monument Valley, one of the biggest iOS games, whose total revenue is now approaching $6M.
UnreadThese numbers are after Apple’s 30% cut and before the developer set aside a portion for self-employment taxes and healthcare premiums.
For many apps, the sales they achieve when launched will be the highest sales the app will ever achieve
http://blog.jaredsinclair.com/post/93118460565/a-candid-look-at-unreads-first-year
http://www.imore.com/apple-puts-its-price-tag-where-its-policy-charges-full-price-logic-pro-x-mac-app-store
https://developer.apple.com/library/prerelease/tvos/documentation
http://www.fool.com/investing/general/2015/08/18/apple-incs-app-store-sales-hit-a-record-17-billion.aspx
http://www.apple.com/legal/internet-services/itunes/us/terms.html
References
http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/