internet marketing: what a business owner needs to know

Internet Marketing:What a Business Owner

Needs to Know

Internet Marketing:What a Business Owner

Needs to Know

April 3, 2013April 3, 2013by William McKee, Partnerby William McKee, Partnerfor Midweek Business Connections for Midweek Business Connections

Quick detourQuick detour

Digital Marketing

Website Design

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Get found, get leads, grow your business (with image from website)

What we do?

“It is critical to have a marketing partner who understands your business, gets a firm grip on how you make money, and then maps out an appropriate marketing strategy that will generate enough revenue to justify the time and expense involved. Knowmad is just such a marketing partner for us.”

– Laurie Leonard

Results

● Increased traffic to the website● Significant improvement in the quantity and

quality of leads from the website (3x in initial months)

● Higher quality of job applicants● Blogging has resulted in new customers ● Improved processes and benchmarks to track

online marketing ROI

19871987• Radio: “Living on a Prayer”• Television: “The Cosby Show”• Movies: “The Last Emperor”

The rise of Internet MarketingThe rise of Internet Marketing

How was that money spent?How was that money spent?

Google AdWords

Search Engine Optimization(SEO)

Newsletters

Website Design

Social Media

Mobile Ads

On-site Ads

Content Marketing

How does a business owner make sense of it all?How does a business owner make sense of it all?

Follow someone who has a plan!

Inbo

und

Ma r

ketin

g

Online Success = Attract + Engage + ConvertOnline Success = Attract + Engage + Convert

Measuring successMeasuring success1. Website traffic2. Lead conversion rate3. Customer conversion rate

Traffic

Leads

Customers

2000 visitors

20 leads 1% lead conversion

5% sales conversion

1 customer

Inbound Marketing Funnel

It's a journeyIt's a journey

Digital sherpasDigital sherpas

Inbound Marketing Resources

● “Measuring the Value of SEO” blog posthttp://blog.knowmad.com

● “Top 10 Tips for Internet Marketing” by Laurie Leonard

● 2013 Budgets, Benchmarks & Trendshttp://offers.knowmad.com/2013-b2b-internet-marketing-trends

● The 4-Step Internet Marketing Planhttp://www.knowmad.com/the-4-step-internet-marketing-plan/

● Marketing Graderhttp://marketing.grader.com

● HubSpot's Bloghttp://blog.hubspot.com