internal communications: emerging trends & the use of technology

Internal Communication and Technology Survey 2014

EMPLOYEEENGAGEMENT

Interactive Emails

SOCIALCONVERSATIONS

Interact and Engage

Employees

INSIGHT & MEASUREMENT

Understand Communication

Performance

DISTRIBUTIONTEAM

COMMUNICATION Alligned & Branded

Local Comms

EVENT REGISTRATION

Event calendaring made easy

INTERNALCONNECT

Newsweaver Internal Connect

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Some of our customers

400 blue chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees.

To view the full webinar click here

To see how Newsweaver can work for you Visit

www.newsweaver.com/internal-communicationsOr contact sales@newsweaver.com to book a

live demo

Panelist: denise coxLead Communications Consultant, NewsweaverWebsite: www.newsweaver.com/internal-communications

Panelist: Sona HathiHead of Content & Research, Melcrum Website: www.melcrum.com

Twitter hashtag: #nwwebinar

Panelist: Andrew BlacknellChange & Communication Consultant, Blacknell VenturesWebsite: www.blacknellventures.com

Moderator: Marie MoynihanMarketing Manager, NewsweaverWebsite: www.newsweaver.com/internal-communications

Survey• To gain a better understanding of how

internal communicators are using technology now, and over the next 12 months

• 20 questions, run in December 2013

• 500 respondents, across 12 industries

• Participants included internal communicators from: Melcrum members, Newsweaver customers, LinkedIn and other social media

Download the Survey 2014 now

Agenda The Internal Communication role

Technology and channel insight

Ability to measure and key metrics

Q&A

The Internal Communication role

1) The IC function is respected by senior leaders in my organization

2) Our IC strategy is aligned with our business strategy

3) We can measure the impact of our corporate messages

4) We are able to demonstrate the ROI for the IC function

5) The organization invests enough in IC

• Signs of maturing function • Dissatisfaction with measurement,

demonstrating ROI• Prove impact = more investment + place at

table

Key points

Technology and channel insight

The role & technology

1) We can measure the impact of our corporate messages

2) We need to minimise information overload & create personalized comms

3) Our team leads the sourcing & implementation of new communication technologies in our organization

4) We are able to communicate effectively with our unconnected workforce

5) Our team has the digital/technological skills necessary to do our jobs

6) We are responsible for communicating across an expanding employee population

7) Employees have the ability to engage in two-way dialogue with management

Channel use

1) Team / line manager briefings

2) Blogs

3) Leadership comms

4) Webcasts

5) Video

6) Internal social networking tools

7) Intranet

8) Electronic newsletters

9) Email

10) Print newsletters

Channel effectiveness

Allocation of resources to channels

(2) 50-60% always use email to send: Employee newsletters, Change comms, HR/Rewards/Pension comms, Drive events, Pulse surveys, Leadership comms … Less than 50% always use email to signpost to Intranet

(5) Challenges: Inbox clutter & email overload (89%), tracking email metrics (62%)

(3) 61% allow employees to access company content via their own devices

(1) Outlook (72%) or Lotus Notes (11%) to deploy all-employee/corporate comms

(4) ‘Email metrics’ the measurement they’d most like to have

Plans to deploy new technologies

• Digital capabilities big area of concern – get agile• What does effective look like? Which channel?• Unconnected work force still a challenge• Leadership comms, line mgmt strong channels• Technology can solve challenges • Measurement essential - investing• Email is a blind spot • There are two levels to email: 1) Good practice 2) Right technology• Take a page from Marketing

Key points

Ability to measure and key metrics

“I am satisfied with my ability to measure the effectiveness of our internal communications”

68%

Current metrics available in real time

Metrics you would like to have (open ended)

Device consumption

Main Key Performance Indicators (KPIs)

Readability of articles

• Measurement: Get ‘Mindset of Measurement’• Going forward: Dashboard scorecard with real time metrics • Now: KPIs - not just employee engagement - align with

business strategy• Emerging: Organizations expect real metrics from every

department• Future trends: Industry Benchmarks, Content Engagement

Indexes

Key points

To view the full webinar click here

To see how Newsweaver can work for you Visit

www.newsweaver.com/internal-communicationsOr contact sales@newsweaver.com to book a

live demo