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How Blogging Brings Dialogue to Corporate

Communications

Stephanie Boothhttp://climbtothestars.org26.11.2007, ZürichCC by-nc-sa

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http://flickr.com/photos/18321520@

N00/514633276/

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bigger picture practical advice

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conversation

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you

?

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blogging tool culture strategy

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http://blogs.intel.com/

TO

OL

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http://csr.blogs.mcdonalds.com

/default.asp?item=

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CU

LT

UR

E

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blog or wiki?

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blog

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wiki

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bloggingculture

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cluetrainmanifesto

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1515

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conversationseverywhere

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control

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word-of-mouthonline

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jump injoin the conversation

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corporate

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EXAMPLEShttp://del.icio.us/steph/20070924+example

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who?human people

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who shouldNOT blog?

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why?communicate

differently

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HOW?

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start blogging blog well

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1. enable

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2. purpose

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3. learn the culture

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a. Me & You

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http://flickr.com/photos/eye2eye/50892860/

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b. listen

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c. passion

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d. style

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e. time

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DO

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DON'T

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FUD

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internal

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cafeteriahallways

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RSS

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shiny!but how?

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5 prerequisites

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1. care

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2. engage

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3. time

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4. control

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5. culture

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5 ingredients

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1. training

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2. dog food

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3. enable

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4. read

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5. human

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recap

prerequisites:- care about people- engage in dialogue- it takes time- let go of control- it’s a culture

for success:- training- eat your dog food- enable- read and listen- human voices

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Thank you!

Stephanie BoothLausanne, Switzerlandhttp://climbtothestars.orgstephanie.booth@gmail.comSkype: steph-booth+41 78 625 44 74

ASCI, 26.11.2007Zürich, CHCC by-nc-sa

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case study:coComment

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case study:Flickr

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