internal communications
DESCRIPTION
Internal communication practices at the example of Azercell.TRANSCRIPT
INTERNAL COMMUNICATION
FROM THE MONOLOGE TO THE DIALOGE
Prepared by Ziba Mustafayeva
08/04/20232
HR Account Management Staff number: 199
Account Management &Internal CommunicationStaff number: 345
OD\ Internal CommunicationStaff number: 622
As the scope of HR/ Organizational Development started to grow, Internal Communication transferred from merely HR communication into Organization-wide Communication
INTERNAL COMMUNICATION DEVELOPMENT HISTORY
2000
2003
2008
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3 MAIN ROLES OF INTERNAL COMMUNICATIONS
Strategic Communication
Employee researches
Employer Brand
promotion
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STRATEGIC COMMUNICATION & RELATIONS TO ORGANIZATIONAL DEVELOPMENT
Strategic Planning Workshop
Targets deployment
PerformanceAppraisal
Division targets, prioritized projects
Strategy Planning & Performance Management timeline
Performancereviews
Strategic Communication Agenda:
Directions,Key priorities & company goals
Year end resultsTargets and projectsimplementation status,main achievements
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STRATEGIC COMMUNICATION MEDIUM
CEO messages
Internal magazine
Video-messages
Presentations
Infoday
Intranet
Q&A sessions
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STRATEGIC COMMUNICATION BENEFITS
• Employees know company vision and business goals
• See direct alignment between their individual targets & company goals
• Show high commitment in going extra mile to achieve desired business results
and finally
• ARE ENGAGED
WHAT ARE WE ABLE TO GAIN?
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3 MAIN ROLES OF INTERNAL COMMUNICATIONS
Strategic Communication
Employee researches
Employer Brand
promotion
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EmployerBrand
Style ofManagement
LeadershipValues
Competencies
Recruitment
Orientation & Induction
Communication
WorkingEnvironment
Performance &Development
Measurement
Reward &Recognition
Retention CorporateCulture
EmployeeEngagement
EMPLOYER BRANDING
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Values Competition:
ValuesCompetenciesGOOD brandCross-functional cooperation
Meeting managementEmail etiquetteDress code
1Design
2Branding
3Delivery
4Maintenance
CORPORATE CULTURE
EmployeeMovies
CODE OF CONDUCT
Day celebration
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7%
32%
61%
Formal Media Infrastructure Leadership
• WHAT REALLY CHANGE EMPLOYEE BEHAVIOR?
What we do:
Coordination meetings
Time-out sessions
Cross-functional networking
Team-briefings
• Employees are 9 times more likely
to support change if they hear it from
line manager compared to company
newsletters
- TJ Larkin Communicating Big Change
Source: Towers Perin & Tom Lee
CORPORATE CULTURE
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• Involve: • Recognize:
5 & 10 years working
employees awarding
• Enjoy together:
New Year staff event
Department dinners
Employee Performances
EMPLOYEE ENGAGEMENT
Football
• Build Communities:
Forum in Intranet
Message box
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3 MAIN ROLES OF INTERNAL COMMUNICATIONS
Strategic Communication
Employee researches
Employer Brand
promotion
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08.04.2023
Commitment &Satisfaction Surveys:
• Employee Commitment Survey• Internal Customer Satisfaction Survey
Opinion Surveys:
• Coordination meetings • Strategy perception• Post-event surveys• Various Intranet polls
External Perception Research:
• Employer Brand research
EMPLOYEE RESEARCHES
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RELATIONSHIP HIERARCHY
Advocacy
Loyalty
Satisfaction
Trust
Familiarity
Transaction
Our goal
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Employees attribute their loyalty not to money, but to two other factors:
- feeling that they belong
- feeling that they are part of a mission bigger than their jobs