internal communications: emerging trends & the use of technology
DESCRIPTION
What communication channels are your peers finding most effective for employee engagement? Newsweaver recently partnered with Melcrum, the world's foremost experts on Internal Communication, on a survey focusing on the use of technology and channels within organizations. Over 500 Internal Communication professionals around the world participated - giving a fascinating view of emerging trends and challenges in this field. Some of the findings: - 64% say employees can access company content via their own devices - Only 16% are satisfied with their ability to measure the effectiveness of their communications - Social networking tools and intranet are the top resource contenders over the next 12 months - Email is one of the most used and most effective channels; but why it remains a blind spot for communicators - What metrics are communicators able to access? - 61% say employees have the ability to engage in two-way dialog with management About Newsweaver Newsweaver is an award-winning communications software provider with two solutions; INTERNAL CONNECT for internal communications and CUSTOMER CONNECT for email marketing. Newsweaver’s powerful, easy and measurable communications software, helps over 4,000 users in 96 countries worldwide deliver relevant, targeted and engaging communications. Newsweaver clients range from large multinationals and government agencies to SMEs, charities and associations across the globe, and include Saudi Aramco, Shell, Zurich Insurance, Royal Mail, Aon Hewitt, Aviva, Royal Bank of Scotland (RBS), KBC Bank, Institute of Chartered Accountants, Sky, G4S and ACCA. Newsweaver has obtained the internationally recognised ISO 27001 data security certification, which highlights our commitment to the protection of our customers data."TRANSCRIPT
Internal Communication and Technology Survey 2014
EMPLOYEEENGAGEMENT
Interactive Emails
SOCIALCONVERSATIONS
Interact and Engage
Employees
INSIGHT & MEASUREMENT
Understand Communication
Performance
DISTRIBUTIONTEAM
COMMUNICATION Alligned & Branded
Local Comms
EVENT REGISTRATION
Event calendaring made easy
INTERNALCONNECT
Newsweaver Internal Connect
LOREM
LOREM
LOREM
LOREM
OREM
LOREM
LOREM
Some of our customers
400 blue chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees.
To view the full webinar click here
To see how Newsweaver can work for you Visit
www.newsweaver.com/internal-communicationsOr contact [email protected] to book a
live demo
Panelist: denise coxLead Communications Consultant, NewsweaverWebsite: www.newsweaver.com/internal-communications
Panelist: Sona HathiHead of Content & Research, Melcrum Website: www.melcrum.com
Twitter hashtag: #nwwebinar
Panelist: Andrew BlacknellChange & Communication Consultant, Blacknell VenturesWebsite: www.blacknellventures.com
Moderator: Marie MoynihanMarketing Manager, NewsweaverWebsite: www.newsweaver.com/internal-communications
Survey• To gain a better understanding of how
internal communicators are using technology now, and over the next 12 months
• 20 questions, run in December 2013
• 500 respondents, across 12 industries
• Participants included internal communicators from: Melcrum members, Newsweaver customers, LinkedIn and other social media
Download the Survey 2014 now
Agenda The Internal Communication role
Technology and channel insight
Ability to measure and key metrics
Q&A
The Internal Communication role
1) The IC function is respected by senior leaders in my organization
2) Our IC strategy is aligned with our business strategy
3) We can measure the impact of our corporate messages
4) We are able to demonstrate the ROI for the IC function
5) The organization invests enough in IC
• Signs of maturing function • Dissatisfaction with measurement,
demonstrating ROI• Prove impact = more investment + place at
table
Key points
Technology and channel insight
The role & technology
1) We can measure the impact of our corporate messages
2) We need to minimise information overload & create personalized comms
3) Our team leads the sourcing & implementation of new communication technologies in our organization
4) We are able to communicate effectively with our unconnected workforce
5) Our team has the digital/technological skills necessary to do our jobs
6) We are responsible for communicating across an expanding employee population
7) Employees have the ability to engage in two-way dialogue with management
Channel use
1) Team / line manager briefings
2) Blogs
3) Leadership comms
4) Webcasts
5) Video
6) Internal social networking tools
7) Intranet
8) Electronic newsletters
9) Email
10) Print newsletters
Channel effectiveness
Allocation of resources to channels
(2) 50-60% always use email to send: Employee newsletters, Change comms, HR/Rewards/Pension comms, Drive events, Pulse surveys, Leadership comms … Less than 50% always use email to signpost to Intranet
(5) Challenges: Inbox clutter & email overload (89%), tracking email metrics (62%)
(3) 61% allow employees to access company content via their own devices
(1) Outlook (72%) or Lotus Notes (11%) to deploy all-employee/corporate comms
(4) ‘Email metrics’ the measurement they’d most like to have
Plans to deploy new technologies
• Digital capabilities big area of concern – get agile• What does effective look like? Which channel?• Unconnected work force still a challenge• Leadership comms, line mgmt strong channels• Technology can solve challenges • Measurement essential - investing• Email is a blind spot • There are two levels to email: 1) Good practice 2) Right technology• Take a page from Marketing
Key points
Ability to measure and key metrics
“I am satisfied with my ability to measure the effectiveness of our internal communications”
68%
Current metrics available in real time
Metrics you would like to have (open ended)
Device consumption
Main Key Performance Indicators (KPIs)
Readability of articles
• Measurement: Get ‘Mindset of Measurement’• Going forward: Dashboard scorecard with real time metrics • Now: KPIs - not just employee engagement - align with
business strategy• Emerging: Organizations expect real metrics from every
department• Future trends: Industry Benchmarks, Content Engagement
Indexes
Key points
To view the full webinar click here
To see how Newsweaver can work for you Visit
www.newsweaver.com/internal-communicationsOr contact [email protected] to book a
live demo