internal communications case study
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CASESTUDY:InternalCommunications
Thebrief:Aninternationalfirmwantedtoengagealargenumberofemployeesinofficesthroughouttheworldwithacoordinatedendofyearfilmthatwouldreplaceexpensiveandtimeconsumingregionalpresentations.Acoreobjectivewastoincreasemanagementvisibilityandtomakethemessagesengagingandapplicabletoadiverseemployeeaudience.
2NewMedium 2
Whatwedelivered:Weproducedatelevisionstylestudio‐basedandpresenter‐ledprogramme,inwhichthefirm'stwomanagingpartnerswerefilmedbyarecognizedtelevisionjournalistinfrontofanimpressiveLondonbackdrop.Thestudiowasfurnishedintheclient’scoloursandbrandingandtheproductionwasfilmedusingmultiplecamerasandafullproductiongallery.NewMediumworkedwiththeinternalcommunicationsteaminadvancetostructurethekeyinternaltopicsandmessages,whichwerethenprovidedtotheintervieweesplentyoftimeinadvanceoffilminginafullpracticesession.
ContactusW:www.newmedium.tv
T:02032834415
A:NewMedium,3MoreLondonRiverside,London,SE12RE2RE2RE
Usingvideoforinternalcommunicationscancontributetowardunitingyourorganizationasone,makingseniormanagementmorevisible,communicatingstrategy,managingchange,sharingresearch,showingclientfeedback,sharingbestpractice,encouragingcrossselling,promotingdiversityandretainingtalent.
Tokeeptheprogrammeinteresting,shortpre‐filmedclipswereinsertedduringthefilmingprocessthatfeaturingemployeestalkingaboutspecificinitiatives,achievementsortopics,andalsoexternalcontributorsincludingaclientofthefirmandtheeditorofanindustrymagazine.Televisionstyleopeninggraphicsandstingsinthefirm'sownbrandingwereincludedintheproduction.Thefinalprogrammewaspublishedonthefirm'sintranetandpromotedtoemployeesaroundtheworld.Additional'extra'contentfeaturinginsightfulextendedinterviewswiththefirms'clientandtheindustrymagazineeditorwerealsopublishedas'extra'content.