integrating short form video into your content strategy type a parent 2013 barr/mccoy

@TechSavvyMama @jnelmccoy

L E T I C I A B A R R J A N E L L E M C C O Y

Integrating Short Form Video into Your Content Strategy

#TypeACon

@TechSavvyMama @jnelmccoy

About

�  Leticia Barr ¡  Instagram: TechSavvyMama ¡  Vine: TechSavvyMama ¡  Video I’ve made: LifeProof nüüd case faucet test ¡  Favorite Video: It’s Tricky by RachelRyle

�  Janelle McCoy ¡  Instagram: jnelmccoy ¡  Vine: jnelmccoy ¡  Video I’ve made: First Run through Central Park ¡  Favorite Video: Liquid Lunch by Skinny Taste

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@TechSavvyMama @jnelmccoy

The Rise of Short Form Video

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�  55% of web traffic is video

�  A short form video is shared every second on Twitter

�  Users want to consume quickly and it allows us to do that

�  Growing space since 2011

@TechSavvyMama @jnelmccoy

Advantages & Disadvantages

Advantages

�  Easy way to make video

�  Can show versus photo or writing

�  Several (free) apps available ¡  Vine, Instagram,

Everlast, Glmps �  Another meaningful

way to connect with people

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Disadvantages �  No embed URLs yet �  Growing space, don’t know what is next �  Some apps have limited social sharing abilities

Short

@TechSavvyMama @jnelmccoy

Instagram Video &Vine

�  Short form video sharing apps and social media community

�  Vine and Instagram are similar, tough to choose one �  Instagram has over 130 million users �  Vine has 13 million users �  Vine is 6 seconds; Instagram is 15 seconds �  Instagram has filters and the option to edit �  Vine loops videos and has better search that is

limited to only video

#TypeACon

@TechSavvyMama @jnelmccoy

The Opportunity for Bloggers

•  Another platform to grow your online community and presence •  Increase your reach •  Foster engagement and strengthen influence •  Turn your writing and images into a video:

•  Tutorials •  Demonstrations •  Teasers

•  Opportunity to showcase core goals of your blog

#TypeACon

@TechSavvyMama @jnelmccoy

Recommendations

•  Download the app and explore •  Choose a cover photo that drives clicks •  Use 2 hands to stabilize your phone when shooting or a tripod •  Take advantage of multiple scenes •  Use sound •  Incorporate hashtags, tag users, mentions

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@TechSavvyMama @jnelmccoy

More Recommendations

•  Consistently post and join conversations •  Create a two-way conversation

•  Follow, comment, and like •  Share, share, share •  Target audience: what's in it for them •  Incorporate into your offerings to brands

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@TechSavvyMama @jnelmccoy

Brand Examples for Inspiration

� GE � Lowe's � Burberry � Lululemon

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Are you inspired to create your own short form video?

@TechSavvyMama @jnelmccoy

Questions?

TechSavvyMama@gmail.com jnel.mccoy@gmail.com

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