Communicating the Desert LCCVicki J. McCoyMcCoy Communications & TrainingAtlanta, Georgia

Ensuring the Application of Desert

LCC Science

How can we ensure that science that is generated

through Desert LCC to answer our CMQs gets into the hands of managers to inform decision-making?

Ensuring the Application of Desert

LCC Science Which managers need it?

What format(s) are most useful?

How should it be disseminated?

Where should it be housed?

What are you doing now in your own organization (or in past) that works well? That didn’t work?

Ensuring the Application of Desert

LCC ScienceWhat role does the SWG play in this

process collectively? Dissemination? Translation? Other?

What roles to you anticipate that others (e.g. Steering Committee, CWG) will need to play?

How will we assess/measure whether our science is actually being used by managers—i.e., how will we measure our success?

Desert LCC Collective Impact

Collective impact:

The commitment of a group of important actors from

different sectors to a common agenda for solving

a common problem.

Desert LCC Collective Impact

Large-scale social change comes from better cross-sector coordination rather than from

the isolated intervention of individual organizations.

Desert LCC Collective Impact

Collective impact initiatives have:

Centralized infrastructure,

dedicated staff,

structured process that leads to a common agenda and

shared vision,

shared measurement of success,

continuous communication, and

mutually reinforcing activities where each organization

fulfills its niche.

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Desert Landscape Conservation: A Collective Impact

Integrated Framework for Communication Identify Goals and Priorities Identify Common Barriers

Share OutcomesCreate more Effective Capacity (Increased Relationships + Trust)

Multidisciplinary Knowledge Transfer

Desert LCC

Communications

The Desert LCC’s purpose and accomplishments deserve to be known and appreciated. It’s science needs to be applied and built upon.

Each Desert LCC member and group has a communications role to play.

Desert LCC

Communications

Defining the work of the Desert LCC is foundational to building a strong communications effort.

Knowing who we are, why we do it, what we do and how we do it drives both our collective impact and our communications.

The art of communication is more than what you say. It starts with how you define yourself and your purpose in relation to others.

Desert LCC

Communications

IDENTITY

AWARENESS

ENGAGE-MENT

SUPPORT

ADVOCACY

Desert LCC

Communications

Once an organization has a firmly established identity, its members, partners, and others the organization wants to influence begin to be more aware of its function and value.

That in turn leads to a higher level of involvement, or engagement.

Desert LCC

Communications

Members begin to see the potential progress that can be made with their additional contributions so they provide more support.

At the highest level of support, members become full-fledged ambassadors for the organization, participating in its most strategic advocacy efforts.