infographic: the state of mobile banking apps by apptentive

Mobile banking doesn’t vary greatly across generations.

MORE LIKELY TO CONVERT

And mobile searches relating to financial transactions are

than desktop searches.

THE MAJORITY OF CONSUMERS USE

MOBILE BANKING APPS:W H Y G E N E R AT I O N D O E S N ’ T M AT T E R

WHICH MEANS

BANKS NEED TO THINK MOBILE FIRST

1.92 BILLION PEOPLEUSE MOBILE APPS DAILYMOBILE APPS

ARE PART OF EVERYDAY

LIFE...

B U T W H AT A B O U T M O B I L E B A N K I N G A P P S ?

of banks havemobile banking

apps

25%

58%

of customers use their bank’s mobile

app daily

69%of customers actively

use their primary bank’s mobile app

80%

APPS ARE BECOMING AN

INTEGRAL PART OF PEOPLE’S BANKING HABITS…

REGARDLESS OF GENERATION.

TOP 5 FEATURESPEOPLE EXPECT IN MOBILE BANKING APPS:

TOP 5 FEATURES PEOPLE IDENTIFY AS NICE-TO-HAVE:

BABY BOOMERS

GEN X

MILLENNIALS

$ $ $ $ $ $

$ $ $ $ $ $ $

$$ $ $ $ $ $

60%

67%

64%

Ability to check balances

Ability to view charges

Ability to transfer money

Ability to view statements

Ability to pay bills

By 2016, 2 billion consumers will have a smartphone

Spending analysis

Budgeting tools

Ability to view

statements

Ability to pay bills

Ability to notify bank of

upcoming travel

$

$$

$$

$

$

$$

SOURCES:

http://www.emarketer.com/Article/2-Billion-Consumers-Worldwide-Smartphones-by-2016/1011694

http://storage.googleapis.com/think/docs/finance-trends-throughout-the-year.pdf

http://info.apptentive.com/money-is-going-mobileTo learn more, visit

www.apptentive.com