how to crank up your content marketing career

HOW TO CRANK UP YOUR

CONTENT MARKETINGCAREER

Presented by

PAWAN DESHPANDECurata

JASON MILLERLinkedIn

SEAN CALLAHANLinkedIn

THERE’S NEVER BEEN A BETTER TIME TO BE A CONTENT MARKETER.

Content marketing is the only

marketing left. SethGodin

CONTENT MARKETINGBY THENUMBERS

89%of B2B companies are using content marketing

75%of companies are planning to increase their production of content marketing in 2017

30%of companiessay their content marketing is effective

Only

43%of companies are planning to hire content marketing staff in the next 12 months

51%of companies will have a content marketing manager in 2017, up from 42% in 2016.

42% 2016 51% 2017

5.5Xmore content marketing jobs on LinkedIn than brand marketing jobs

2.8Xmore than product marketing jobs

9.4Xmore than demand generation jobs

ContentMarketing

BrandMarketing

ProductMarketing

DemandGeneration

Marketing jobsavailable on LinkedIn

3.4Xincrease in marketing jobs with “content” in the title over the past 15 years.

33%of content marketing jobs are in the technology sector

19%additional content marketing jobs are at marketing agencies

278%content marketers overindex on WordPress skills compared to other marketers

1,192%content marketers overindex on content writing skills compared to other marketers

Index of computer-related and other tech skills

Index of basic skills

41%of companies say that “content creation” is the most important skill-set missing from their content marketing team

70%of content goes unused or unread

PAWAN DESHPANDECurata

JASON MILLERLinkedIn

SEAN CALLAHANLinkedIn

Q&A