Presented byOmar Ead

How to interact todayRaise your virtual hand to ask an

audio question at the end ☛

Type your comments and questions here throughout ☛

#NowiKnow

Meet your presenter• Entrepreneur with over 7 of

eCommerce experience in MENA and the US.

• Partnership holder between Cafepress and Marvel Entertainment and Staples

• Co-founded TrypleD with access to over 80 million subscribers

• Mentor for Startups at Flat6Labs• Franchisee at F20 (Restaurant

chain)• Founder at Digital Blocks

Omar Ead

Career Preparation &

Digital Marketing Opportunities

#NowiKnow

“Success is where preparation and opportunity meet.”

Quote by: Bobby Unser

#NowiKnow

Is getting a college degree

enough preparation?

#NowiKnow

What Graduates & New Working Professionals Say

42% of respondents agreed that their country’s educational system needs to be more innovative

Only 38% of respondents in the MENA believe that their education has prepared them for the workplace

#NowiKnow

• 90% of the entire UAE population is online. The internet has more penetration than any other form of media.

Why Digital Marketing Matters?

• Arabic is the fastest growing language online (globally)

• MENA accounts for a total of 10% of total global online ad spend

#NowiKnow

Demand for Digital Marketing Skills20 most in demand global skills: Online

Marketing ranks 5th, according to Linkedin

#NowiKnow

Where Do I start?

YOU Step 1

Step 3

Step 5Step 4

Step 2

Step 6

#NowiKnow

6 steps…

#NowiKnow

First Step

Build a Network Find a Mentor

#NowiKnow

• Building a network takes years- start now! • Building a network requires you put others

first

How:• Leverage events via university • Leverage industry events in your city (meetup, etc.)

First Step: Network, Network, Network

#NowiKnow

• Finding a mentor requires authenticity • Finding a mentor requires hands-on

dedication

How:• Start a project and ask leaders/specialists for

help• Get an internship and develop relationships

First Step: Finding a Mentor

#NowiKnow

Second Step Garner experience while you’re still in university or before you start applying!

#NowiKnow

Second Step: Why? Experience is the most valuable thing on your resume

#NowiKnow

Second Step: Why? Makes your chances of entry a lot more likely

#NowiKnow

Second Step: Why? Provides you with actual case studies you can use during the interview process

#NowiKnow

Second Step: How? Freelancing: on sites like elance.com, odesk.com, and freelancer.com

#NowiKnow

Second Step: How? Internship: Apply for internships thru your university apply via Linkedin

#NowiKnow

Your resume matters, a little…

• helps highlight your biggest accomplishments

• acts as a conversational ice breaker during interviews. (make sure you highlight what you're comfortable talking about)

• if done correctly, resumes get you an initial call from HR- a chance to make an impression.

Third Step: Resume

#NowiKnow

List courses you’ve taken or certifications you’ve attained that are central to digital marketing (we will talk more about this later as well)

Third Step: Resume

#NowiKnow

List volunteer experiences. Focus on the following:

• Management experience in volunteer roles

• Team contributions • Organization contributions • Focus on numbers!

(Numbers never lie)

Third Step: Resume

#NowiKnow

Make sure your resume is easy to read and can be easily processed and stored by various platforms.

• Word document file • No fancy templates• Bullet points, lists and

sentences

Third Step: Resume

#NowiKnow

Make sure your resume is easy to read and can be easily processed and stored by various platforms.

• Word document file • No fancy templates• Bullet points, lists and

sentences

Third Step: Resume

#NowiKnow

Work on your Linkedin profile (duh!)

• helps highlight your biggest accomplishments

• acts as a conversational ice breaker during interviews. (make sure you highlight what you're comfortable talking about)

• if done correctly, resumes get you an initial call from HR- a chance to make an impression.

Fourth Step: Linkedin Profile

#NowiKnow

Post a profile picture that exuberates your individual personality. Make sure the picture is lively and professional.

Fourth Step: Linkedin Profile

#NowiKnow

Fourth Step: Linkedin Profile

Post all relevant work and volunteer experience

#NowiKnow

Fourth Step: Linkedin Profile

Post all relevant work and volunteer experience

#NowiKnow

Fourth Step: Linkedin Profile

Provide details of accomplishments for each position

#NowiKnow

Fourth Step: Linkedin Profile

Your title should summarize who you are (Not what your current position is)

#NowiKnow

Fifth Step: Read

Read as much as you can about every topic available to you. This will make you well rounded. Being well rounded makes you more creative. And creativity is at the heart of digital marketing.

#NowiKnow

Fifth Step: Read

Reading also gives you the unique ability to connect dots between ideas.

#NowiKnow

Sixth Step: Digital Marketing

Learn Digital Marketing in a formal environment (to learn the formalities and processes of Digital Marketing).

#NowiKnow

Sixth Step: Digital Marketing

A formal education in digital marketing will provide you with:

1. Working definitions of digital marketing concepts 2. Practical perspectives based on the experience of veterans 3. Credentials HR and recruiters see as proof of your dedication to continued learning

#NowiKnow

Digital Blocks Formal Education Program

Our Core courses OMCA Fundamentals of Digital Marketing OMCP Advanced Digital Marketing Social Media Marketing (Basic and Advanced) Search Engine Optimization (Basic and Advanced)

#NowiKnow

Building Blocks Pyramid©

Applications

DEFINITIONCONCEPTS

METHODS

TOOLS

What is it?

How is it d

one?

Why it matters?

Applications

#NowiKnow

Live in class instruction with leading industry

leaders

Streaming supplemental video

lessons & Downloadable

workbooks and course material

Recommended exercises online and offline

Online quizzes

Web-based tests (Proctored by authorities in the US)

Industry recognized certification by OMCP

Key Features of Courses

#NowiKnow

• 86% of graduates are likely to recommend this course to another student.• 90% of graduates felt they left the course with practical value they could

apply to their business or profession

• Classes gender: 57% male, 43% female • Class background: 51%- Working Professionals, 23%-

Students/Graduates, 26%- Business owners

About our Students

#NowiKnow

What do students & organizations think?

Gulf News Team“Wonderful courses; very informative.”

Syed Saqib"Honestly, I came into this course not knowing what to expect. What I learn't in the previous 4 weeks would've taken me months to learn elsewhere."

Fatima Raes“The training was very good and insighful. Great course, every marketing and digital course professional must attend this course.”

Amirhossein Roshanzamir“I learned many things about FB, Twitter, Linkedin and Google services which can be directly and indirectly used in business development. “

#NowiKnow

Our Contact Details

+971 55 363 4215

omar@digitalblocks.me

www.digitalblocks.me

Level 14, Boulevard Plaza, Tower 1, Sheikh Mohammed Bin Rashid Boulevard, Downtown Dubai, UAE

#NowiKnow

Thank You

#NowiKnow