video marketing machine: how to crank out great video - even if you hate being on camera
DESCRIPTION
Wouldn't it be awesome to put out one great-looking, lead-generating video EVERY WEEK!? Well, I figured out a system that shows you how… in less than 7 hours a month. You can do all your videos one day a month and never think about them again until the next month. It's not hard to do and can be done faster than most other lead generating strategies- if you know the secrets on how. It's all revealed in this PDF.TRANSCRIPT
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Video Marketing Machine: How to create professional, engaging & strategic videos every single week in less than the time it takes to put out your ezine - even if you hate being on camera!with Lou Bortone
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Fact:
V We’re in a world gone Video!
It’s truly the most powerful marketing tool available at your fingertips today…
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(Let it work for you!)
Video Works
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Welcome! You are about to discover…
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- Why learn this stuff from me?
• 20+ years in the TV business
• Marketing and branding pro
• Long-time video guy (pre-YouTube!)
• I’ve worked with the online marketing gurus
• Certified “Book Yourself Solid” Coach
• I make it all easy and fun
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+ How this helps you • You’ll attract more of your ideal clients using compelling and “magnetic” videos
• You’ll have greater visibility and a much higher online profile
• You’ll attain more credibility and will become known as THE go-to person in your niche
• You’ll create a much deeper connection to your prospects and clients through powerful video
engagement strategies
• You’ll generate more revenue with less effort, because you’ll be leveraging your marketing efforts
with video (Your 24/7 salesperson!)
• You’ll enjoy more freedom and flexibility, since your videos will be doing so much of the work for you!
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+ Let’s Get Real
How this training is different:
• No nonsense
• Nothing to buy
• No crazy claims
• No “upsell”
• Freebies to follow…
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Stay until the end for a special free offer!Freebie Alert!
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NOYou don’t need…
• 50 modules of training
• Outdated how-to videos
• Lots of tech talk or jargon
• A 30K “mastermind”
• Tons of time and stress
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YESA new approach
• Personal guidance and support
• A sensible, do-able system
• Step-by-step coaching
• Straight talk - No BS
• Making it easy to succeed!
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Take a hike
• Small business owner
• Have a “real” business
• Actually making money
• Serious & committed
• Get outside comfort zone
• Looking for a quick fix
• Play the blame game
• Not ready to work
• Your biz is a hobby
• Debbie Downer
Stick Around
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Is this you?
1 You KNOW you should be doing video, but not sure where to start
2
3
You’re overwhelmed with the whole “techie” part
You feel like you can’t find the time to create marketing videos
4 You need some support or accountability to get going
5 You’d like simple, step-by-step guidance to get videos done
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…Or perhaps you’re using it, but you’re not getting the results you should be - Which really just means you’re not using it right! !
This is having a negative impact on you and your business in terms of time, money and freedom! You’re trapped…
You’re leaving money on the table and losing out on exciting opportunities because you’re not using video marketing.
The Big Problem
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- Challenges• Video is overwhelming when you don’t know what to do…
• It’s hard to find the time to plan and shoot your videos
• You’re not sure what equipment or software you need to do it right
• You don’t even like being on camera!
• You’re unsure about the process and right steps to take
• You don’t know how to leverage and distribute your video once it’s done
• You just don’t know where to begin…
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- Even More Challenges• One, two or three videos is not enough to move the dial
• You have to produce quality videos consistently
• And you have to look like a pro to build and maintain your credibility
• This is hard to do without a system in place
• It’s even harder if you don’t have the accountability to make sure you get it done
• Then once your video is done, you need to know how to get views!
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Fact:
1 53% get fewer than 500
2
3
30% get less than 100
0.33% get over 1 million
Most videos never get more than 100 views.
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Evelyn would be the first to admit that she didn’t know how to turn on her Mac when she came to me. Now, a few years later, she has produced hundreds of videos and her rental is booked solid.
From zero to hero!
• Thousands of video views
• Has become an authority
• Her rental property is booked 2 years out!
My client
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Video Works
60,000 views puts Evelyn in the Top 3% club!
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If you’re “stuck,” you can jumpstart your results and make a quantum leap by using online video. It works like gangbusters when you do it right.
Video changes the game.
• More visibility
• More traffic
• More clients
It’s true.
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Success
• Gary Vaynerchuk
• 1.7 Million video views
• Low production values
• Now a bestselling author
• Net worth: $10 Million
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Success
• “Will It Blend?”
• 2 Billion views on YouTube
• Instant viral hit
• National TV exposure
• Retail sales increased by 700%
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Success
• Michelle Phan
• “How to” make-up videos and beauty tips
• How to get the Lady Gaga look, etc.
• Over half a billion views
• 2 Million YouTube subscribers
• Net worth of 3 Million at age 25
• Hired by Lancome
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…and me!
• Virtually unknown
• No list, no visibility
• Introverted - Hated being on camera
• Focused on video marketing
• Developed a strategic plan
• Video led to visibility, credibility & profitability
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Clients
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TeamIt works!
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It works!
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Now it’s
Your Turn
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Wouldn't it be awesome to put out one great-looking, lead-generating video EVERY WEEK!? Well, I figured out a system that shows you how… in less than 7 hours a month. You can do all your videos one day a month and never think about them again until the next month. !
Think about it… How much time are you spending on writing that damn newsletter? My guess is 1/2 a day every week. Not very fun is it? There's a better way… and it’s WAY more engaging with your potential clients… Video! It's not hard to do and can be done faster than most other lead generating strategies- if you know the secrets on how. !
That’s why we’re here today…
A better way…
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I’ll show you how to crank out four or more great videos every month, in less than the time it takes to write an article or put out your ezine… guaranteed! !
PLUS… We’ll put a strategy and system in place that will help you get booked solid.
How to use the most powerful marketing tool on the planet to generate more leads and attract your ideal clients
Transform Your Biz with Video!
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Do 4 videos in
One day a month
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3 Mistakes
1 Procrastination - Never getting it done
2
3
Planning - No strategy or game plan
Partners - It’s hard to go it alone
Avoid these 3 common pitfalls:
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3 Mistakes
1 You must put “video day” on your schedule
2
3
You need to plan your 3-4 videos ahead of time
It’s MUCH easier with accountability partners or as part of a group
Do this instead!
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My system
1 3-4 videos per week
2
3
Streamlined process
Simple & repeatable
200 videos a year!
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My Ezine• Write article for ezine
• Create in Infusionsoft
• Schedule broadcast
• Check links and proofread
• 3+ hours per week
• Every single week
• 12+ hours per month
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My Videos• Video strategy/plan
• Write script or outlines
• Set-up equipment
• Shoot & edit
• 6 hours total
• One day per month
• 4 videos in one day!
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every single week in as little as 7 hours a month. With my simple, proven video creation system, you can create an entire month’s worth of compelling videos in less than the time it takes to put out your ezine or write an article.
Create a new lead-generating video
How to
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The Secret:
1 Schedule one day per month
2
3
Do your videos in batches (4 in a day)
Be accountable to a “buddy” or work group
How to churn out videos…
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>Determine Goals
Select Platform
Create Message
Shoot Video
Promote Video> > >
You can break down your video planning and production into 5 simple steps…
Production
Step 1 Step 2 Step 3 Step 4 Step 5
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The Process:
1 Determine Your Video Goals
2
3
Select Your Platform
Create Your Message
4 Shoot Your Video
5 Share Your Video
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Goals
1 Generate Leads
2
3
Attract New Clients
Build Visibility & Credibility
What do you want this video to accomplish?
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Platform
1 Depends on your objectives
2
3
On camera for personal connection & engagement
Off camera for lots of information or training
On-camera or off-camera?
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Talking Head
•Best for personal vids
•About Me pages
•Welcome video
•Tips series/credibility
•Pitching a service
Screencast
•Best for demo vids
•Training or instruction
•Longer sales videos
•PowerPoint to video
•Pitching a product
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Message
1 Who is your target market?
2
3
What do you want them to do?
How will you get them to do it?
What do you need to communicate?
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Shoot!
1 Find your “video place” (space)
2
3
Set up your equipment
Press record!
Prep for your video taping!
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VVideo Day
Set aside a full day to tape your 4 videos. Don’t schedule anything else that day! (I do my videos on Sunday afternoons). Try to limit interruptions and distractions…
Select your video shoot day
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Share
1 Decide where to upload
2
3
Leverage social media
Promote the crap out of it!
Upload & distribute your video
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Video Day
1
•Find your “video place” ahead of time •Use minimal equipment •Check your background/setting •Review your script (rehearse) •Hit record!
Prep 2 Shoot• Do several “takes”
• Keep recording until it feels right
• Playback your first takes to review
• Done is better than perfect!
• Choose the best take !
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Your videos
1 Welcome (Opt-in) video
2
3
Expert Tips Series
Sales Videos
“Must Have” Videos
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What I do with my mentoring group:!
• 12 week program
• Weekly mentoring/guidance
• One day per month to tape
• 4 videos in one day
• Release one per week
• Repeat each month with new vids
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For month one, you’ll spend just a half day or so to shoot and prep your four videos for the month. (I do mine on Sunday afternoons)
Your first four videos
Month one
1 Welcome video
2
3
Thank you video
About me video
4 Product video Then you’ll post one video a week from your completed “stockpile” of marketing videos…
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Repeat the one-day-per-month process to shoot all 4 videos in one day. You’ll find ways to streamline the process as you go…
Your next four videos
Month two
1 Video Tips intro
2
3
Video Tips 1
Video Tips 2
4 Video Tips 3 Again, post one video per week from your newly completed “stockpile” of marketing videos…
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Now you’ve got the routine down and you can focus on slightly more complex videos, such as your signature product video and sales videos.
This month’s four videos
Month three
1 Signature video
2
3
Sales video
Webinar video
4 Thanks video Continue to post these as determined by your video marketing editorial calendar…
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+ Rinse & Repeat
Now you’ve got your system:
• Plan your 4 videos
• Script as needed
• Shoot 4 in one day
• Make minor edits
• Release 1 per week
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+ Ready, AIM, Shoot
Use the A.I.M. Video System
•Audience
•Intention
•Motivation
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A.I.M.
1 Audience
2
3
Intent
Motivation
Use the AIM Method:
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AAudience
Who are you trying to reach? Do you know the specific audience for your video? Where is the best place to reach that audience?
Who is the target market?
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IIntent
What do you want the viewer to do after they watch the video? Click the buy button? Opt-in to your mailing list? Share the video with others? What is your call to action? Is your CTA clear and compelling?
What’s the intent of your video?
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MMotivation
What’s their motivation? How will you compel them to act? Is the incentive strong enough to justify the action? Are the benefits powerful and appealing enough?
How are you going to move the viewer to action?
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Tips
1 Get an accountability partner
2
3
Put “Video Day” on your schedule!
Do it with a group!
How to be successful with this process…
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You can do this!
A Better WayThis is totally possible for you. You can get your first 4 videos done, then simply follow the system to do 4 new, lead- generating videos every month… in just one day per month.
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Apply for a free session with me to see how this will work for you…
Will this video success system work for you?
The Big Q:
Creative Commons Photo Link available in the
README FILE
www.loubortone.com/apply
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or any marketing, for that matter, is a complete waste of time unless it brings clients to your door and puts money in your bank account.” - I said that!
“Video Marketing
Fact:
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Thank you!