how to crank up your content marketing career
TRANSCRIPT
HOW TO CRANK UP YOUR
CONTENT MARKETINGCAREER
Presented by
PAWAN DESHPANDECurata
JASON MILLERLinkedIn
SEAN CALLAHANLinkedIn
THERE’S NEVER BEEN A BETTER TIME TO BE A CONTENT MARKETER.
Content marketing is the only
marketing left. SethGodin
CONTENT MARKETINGBY THENUMBERS
89%of B2B companies are using content marketing
75%of companies are planning to increase their production of content marketing in 2017
30%of companiessay their content marketing is effective
Only
43%of companies are planning to hire content marketing staff in the next 12 months
51%of companies will have a content marketing manager in 2017, up from 42% in 2016.
42% 2016 51% 2017
5.5Xmore content marketing jobs on LinkedIn than brand marketing jobs
2.8Xmore than product marketing jobs
9.4Xmore than demand generation jobs
ContentMarketing
BrandMarketing
ProductMarketing
DemandGeneration
Marketing jobsavailable on LinkedIn
3.4Xincrease in marketing jobs with “content” in the title over the past 15 years.
33%of content marketing jobs are in the technology sector
19%additional content marketing jobs are at marketing agencies
278%content marketers overindex on WordPress skills compared to other marketers
1,192%content marketers overindex on content writing skills compared to other marketers
Index of computer-related and other tech skills
Index of basic skills
41%of companies say that “content creation” is the most important skill-set missing from their content marketing team
70%of content goes unused or unread
PAWAN DESHPANDECurata
JASON MILLERLinkedIn
SEAN CALLAHANLinkedIn
Q&A