how to build technology based product effectively

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How to Build Technology Based Product Effectively

Doni Hanafi Purwadhika Campus, 30 March 2017

Lessons learnt in developing Bridestory Product

©2015 Bride Story. All content & material in this presentation belongs to Bridestory and its respectful partners.

Professional• Software Analyst, SingTel (2008 - 2013) • Lead Architect, Ice House (2013 - 2014) • Co-Founder & CTO, Bridestory (2014 - now)

Education• EEE, NTU (2004 - 2008) • CS, NUS (2009 - 2011)

ABOUT ME

Doni Hanafi

©2015 Bride Story. All content & material in this presentation belongs to Bridestory and its respectful partners.

• What I do : Bridestory Brief Introduction • Sharing on Lessons Learnt • Discussion

Agenda

1 INSPIRE CONNECT2 BOOK3

FIND MILLIONS OFWEDDING

INSPIRATIONS

FIND THE BESTWEDDING VENDORS

ANYWHERE

BOOK THEIR SERVICES THROUGH OUR WEDDING

ASSISTANCE SERVICE

BRIDESTORY TODAY

©2017 BRIDESTORY. Al l content & mater ia ls in th is presentat ion belongs to Br idestory and i ts partners

18,000+Wedding Vendors

550,000+Monthly Traffic

300,000+Monthly Inquiries

3Operating CountriesCURRENTLY

THE MOST VISITED

WEDDING MARKETPLACE IN SOUTHEAST

ASIA**) Since November 2016, SimilarWeb

OUR PRODUCTS

DESKTOP & MOBILE SITE

©2017 BRIDESTORY. Al l content & mater ia ls in th is presentat ion belongs to Br idestory and i ts partners

The Bridestory website is the preeminent wedding vendor marketplace in Indonesia,

showcasing tens of thousands of vendors across multiple categories. Since 2014, Bridestory has

consistently helped couples connect to their vendors to make their dream wedding come true.

OUR PRODUCTS

IOS & ANDROID APP

©2017 BRIDESTORY. Al l content & mater ia ls in th is presentat ion belongs to Br idestory and i ts partners

The go-to app for brides-to-be, letting them discover their inspiration, find their vendors, and connect with them wherever they are, whenever

they want to. The Bridestory app was also chosen as one of the top 10 Best Apps of 2016 in both the

Google Play Store & Apple App Store.

OUR PRODUCTS

IOS & ANDROID APP

©2017 BRIDESTORY. Al l content & mater ia ls in th is presentat ion belongs to Br idestory and i ts partners

The Bridestory app for Business is a powerful tool for wedding vendors to manage their

Bridestory account, respond to inquiries, follow up on leads, and assist them in taking their

wedding business to the next level.

OUR PRODUCTS

IOS & ANDROID APP

©2017 BRIDESTORY. Al l content & mater ia ls in th is presentat ion belongs to Br idestory and i ts partners

Hilda is a mobile platform that provide personal assistance service to book

wedding vendors at a special rate

©2015 Bride Story. All content & material in this presentation belongs to Bridestory and its respectful partners.

THE BRIDESTORY

APP WAS AWARDED IN THE 10

BEST APPS OF 2016

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src http://www.wysiwygventures.com/enterprise-change-must-follow-people-process-technology/

PRESENTATION STRUCTURE

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PRODUCT

It’s about Quality

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1. Clear Statement 2. How your product solve customer’s problem 3. Unique differentiation 4. Communicated across entire organisations, products, and customers

PRODUCT

VALUE PROPOSITION

1 INSPIRE CONNECT2 BOOK3

FIND MILLIONS OFWEDDING

INSPIRATIONS

FIND THE BESTWEDDING VENDORS

ANYWHERE

BOOK THEIR SERVICES THROUGH OUR WEDDING

ASSISTANCE SERVICE

©2015 Bride Story. All content & material in this presentation belongs to Bridestory and its respectful partners.

PRODUCT

User Education is hard

Source http://www.aaxiscommerce.com/ecommerce-marketplace-opportunities-2014/

Tips: Use simple analogy to describe your product …

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Source https://blogs.cisco.com/datacenter/cisco-cloud-scale-asic-switches-get-a-2-year-advantage-over-merchant-silicon-switches

PRODUCT

Leverage: Cloud Infrastructure

Imagine you can build more malls within seconds…

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Source https://blogs.cisco.com/datacenter/cisco-cloud-scale-asic-switches-get-a-2-year-advantage-over-merchant-silicon-switches

Imagine you can build up more storeys within seconds…

PRODUCT

Leverage: Cloud Infrastructure

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Source http://www.citymetric.com/skylines/what-exactly-lifestyle-centre-and-it-just-dressed-shopping-mall-888

PRODUCT

Leverage: Big Data

Imagine you know what your visitor preference before they enter your store…

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Source https://www.linkedin.com/pulse/big-data-insight-out-osman-duman

PRODUCT

Data

Resource efficiency

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PROCESS

It’s about Efficiency

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1. Plan Hard 2. Execution Management 3. Feedback Loop

PROCESS

AGILE?

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No coding before you iterate, verify, and finalise your:

• Wireframe and Flow • User Stories • Acceptance Criteria • UI Mockup ??

Image Source http://rubymel.blogspot.co.id/2014/06/if-you-fail-to-plan-you-are-planning-to.html

AGILE PROCESS

Plan Hard!!

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Development Process in Bridestory

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Image Source https://blog.toggl.com/2014/02/integrate-toggl-time-tracking-jira-asana-trello/

AGILE

But how do I organise them?

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• Breakdown work into smaller unit (Sprint) • Declare Failure and learn from it for next sprint • Declare Victory and learn from it for next sprint • Retrospective for continuous improvement

AGILE PROCESS

Fail early, Learn early

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• Daily stand up for regular alignment • Sprint planning to bring everyone on the same page

• Retrospective to look back and learn forward • Backlog Grooming to align priority and validity of requirement

• Plan reality, not fantasy

AGILE PROCESS

Over Communicate until it becomes problem

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Someone needs to be the gap-closer

• Managing dependency • Missing requirement • Missing assets • Need new test devices • … • … • Fix coffee machine

AGILE

…but there are still few gap

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PEOPLE

It’s about Productivity

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Image Source http://content.wisestep.com/best-practices-hiring-firing-employees/

People

What we are usually busy at

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Image Source https://www.glassdoor.com/employers/blog/a-guide-to-retaining-employees-the-climb-method/

People

What we usually missed

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Retaining Strategy at Bridestory

Career Track

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• Promoting most senior engineer as Manager • The only way to get more pay is becoming Manager • Everyone ultimate career path is to be Manager • Individual Contributors are at lower rank because they report to People Manager

• People Manager stop learning/doing technical stuff • Keep distracting Individual Contributor

Retaining People

Common Misconception

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PEOPLE

Team Structure

Taskforce Concept

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Balancing Idealism with Pragmatism

Conclusion

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END