how to build a product for product managers
TRANSCRIPT
How to: Build a Product for Product Managers
Hey, I’m Janna Bastow
Talk to me about product
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Say hi at @simplybastow!
What is a Product Manager?
Hat tip to Martin Eriksson, Mind the Product
Hardest job in the world
Hardest Job in the world
You are all Ruined.
Yay, XKCD reference! http://xkcd.com/1015/
Data + OpinionsAn art and a Science
So what’s it like to build for Product Managers?
They Understand the Challenges
They Know What They Want
You Are Not Your User
Who are these Product People?
User Personas at ProdPad
Persona-Specific Product DesignFrom this:
Persona-Specific Product DesignTo this:
It doesn’t matter who your users are
Treat them like any other user, listen to, and design for their needs.
Thank you!AMA or say hi at @simplybastow
Try ProdPad for free!www.prodpad.com
Slides at:
bit.ly/pming-for-pms