wintricity (how to effectively launch a new product)

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Wintrici ty ADD ENERGY TO YOUR RIDE VILLAGE HO YA CITY USE KARO WINTRICITY

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Page 1: Wintricity (How to effectively launch a new product)

WintricityADD ENERGY TO YOUR RIDE

VILLAGE HO YA CITY USE KARO WINTRICITY

Page 2: Wintricity (How to effectively launch a new product)

Ms. Shweta KoliSystem Manager

Ms. Mayuri JanwalkarHR Manager

Mr. Ankit UlkandeFinance Manager

Mr. Aman GohariaCo- Founder

Mr. Suffain HapaniMarketing Manager

Ms. Daksha GohilOperation Manager

Page 3: Wintricity (How to effectively launch a new product)

Windcon India Ltd.Energy for India

• Established in 1995.

• Founder: Aman Goharia

• It is the largest wind turbine company in India.

• ISO 9000 certification for manufacturing, installation and services.

• WINDCON’S total manpower strength is 3700 which 150 managers and engineers have undergone extensive training.

• Revenue $1.5 billion in 2015-2016.

Page 4: Wintricity (How to effectively launch a new product)

VISION-Energizing a sustainable world.To be amongst the leading renewable energy companies globally through technological and operational excellence.

MISSION-We seek to establish ourselves as leading provider of integrated wind energy solutions in India creating valued, single-sourced, efficient energy solutions delivered with passion, expertise, teamwork and a relentless focus on customer satisfaction.

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WintricityADD ENERGY TO YOUR RIDE

Kinetic wind energy is converted to potential electrical power. (POWER WILL BE SAVED IN BATTERY)

Battery is changeable.

Minimum 30km/hr speed is require to generate power.

Product consuming less then 10V use this power.

Free pollution product.

Page 9: Wintricity (How to effectively launch a new product)

Rotor

Rotor location Downwind

Rotational speed ----

Rotational direction Clockwise

Blade

Quantity 6 pcs

Length 9cm

Material Plastic

Specification

EnvironmentalConditions

Wind velocity Min 30km/hr

Operation temperature -2 to 40℃

Noise power level Nill

Altitude Depend on Vehicle

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• RTO Approval Certificate

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After Assemble

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After Installation

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Segmentation

Demography-• Age:- 18yrs and above.• Gender:- Men & Women.• Income:- Minimum Rs. 8000 & above.• All vehicles (car, bikes, trucks)

Psychography-• Behavior- One who thinks about spending & who is eco-friendly.• Lifestyle- Lower to middle class.• People who are more focused on T.V. & newspaper.

Page 15: Wintricity (How to effectively launch a new product)

Geography-• Country- India• Regions- East, North, Northeast, West, South.• States- Metro cities & Rural areas.• Climate- All season.

Benefit- • Cost effective.• Long product life.• Reusable battery.• Low maintenance.

Page 16: Wintricity (How to effectively launch a new product)

Market Targeting• Selling on PAN India basis.• National level.• Customers- All those who use vehicles.• Market- Mass market.

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Positioning Faster growing energy

Cheapest Source

Low Maintenance

Fuel Source free and in-exhaustive

Pollution free product

Page 18: Wintricity (How to effectively launch a new product)

Financial BudgetCost Of Distribution Amount

Transportation Rs. 150cr

Warehousing Rs. 60cr

Inventory Handling Rs. 40cr

Cost Of Production Amount

Raw-material Rs. 150cr

Manufacturing Rs. 350cr

Packing Rs. 50cr

Cost Of Marketing Amount

Print and Broadcast Adv. Rs. 70cr

Website Development Rs. 15 Lac

Trade Shows Rs. 5cr

Special Event Rs. 7 cr

Social Media Rs. 1.5cr

Page 19: Wintricity (How to effectively launch a new product)

Marketing Mix Product-

• Eco-Friendly.

• Affordable.

• Portable.

• Water resistant.

Page 20: Wintricity (How to effectively launch a new product)

VEHICLE BATTERY SPEED TIME BATTERY CHARGE

BIKE 30 V 30-40 km/hr 15 mins 15%

CAR 50 V 30-40 km/hr 15 mins 25%

TRUCK 70 V 30-40 km/hr 15 mins 35%

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Price

15V Rs 5999 20V Rs 6999

25V Rs 7999

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Place:-

• E-Commerce-

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• Wholesale Market:-

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Vehicle Manufacturer:-

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Promotion-

360 Degree Marketing

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Wintricity

Windcon India Ltd. Energy for India

‘Make In India’

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Energy Giant Windcon India Launched its Innovative Product ‘Wintricity’

New Delhi

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Promotion-

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THANK YOU