NETWORKING:Telling the same story online and in personKatie MantoothCareer Counselor, Career Services100 Oakley Applied Scienceskmantooth1@murraystate.edu

Why network?

▪ Gain knowledge about career options▪ Learn about industry specific behaviors▪ Get a job

What do you want to communicate?

▪ Who you are. What you offer. How you fit. ▪ Values, skills, personality, interests▪ Evaluate what you’ve done▪ Jobs, internships, leadership, volunteer, study

abroad

▪ Evaluate what you want to do▪ Short term goals▪ Long term goals

To whom are you networking?

▪ Professional▪ Employers▪ Professors

▪ Personal▪ Family▪ Friends (school,

email, Facebook)

▪ Pro-personal▪ Close professors▪ Classmates▪ Coworkers (last

5 jobs)▪ Supervisors 

▪ People at the gym or intramural field ▪ Salespeople with whom you interact ▪ Maintenance workers at your apartment/house ▪ People you meet at the grocery store, bank, etc ▪ Your hairdresser, manicurist, physical trainer, etc ▪ Wait staff/managers at your favorite restaurants ▪ Your walking, exercise, etc partners ▪ Doctors, dentists, etc ▪ Professors, instructors, staff, advisors, etc ▪ People at church, synagogue, mosque, etc ▪ People in the same social or service organization ▪ Casual acquaintances from parties ▪ New introductions

Social media is your network too

“The new resume isn’t one page, it’s 140 characters.”“Your Twitter account could quickly become your resume…a document of talent, interests, writing skills….”“Keep all of your information up to date…it’s essential that your digital resume be as current as your print one – if not more so, since employers can literally look you up at a moment’s notice.”“Approximately 77 % of individuals looking for employment were using mobile job search apps.”Resource: experience.com/entry-level-jobs/news/mobile-and-social-media-change-the-way-

graduates-job-hunt/

LinkedIn Statistics

▪ Over 259 million members▪ Executives from every Fortune 500

organization▪ Over 150 industries▪ Over 3 million companies▪ 66% of users are outside the United

States

Resource: LinkedIn.com presentation Jan 2014

Start Branding to…

▪ Provide a unique promise of value▪ Differentiate yourself from others while

highlighting strengths▪ Keep you focused on your most

important goals▪ Build self-confidence▪ Exercise control over how others perceive

you

The power of an image/brand

Name these products:

Name these brands:

Career Counselor “Brand”

vs

Director of Retention “Brand”

vs

So, what do you look like?

▪ Google yourself (set-up a Google Alert)▪ Choose the words you use wisely▪ Choose the things you follow and like

wisely▪ Choose your profile images carefully▪ Review yourself▪ Reppler.com (Facebook, Twitter, LinkedIn,

YouTube, etc)

Reppler.com

Notice “partly positive”Who wants to work with Eeyore?

I’m not at 100% because• I don’t post often enough• Not enough information is

“public”

Set this to notify you if something “inappropriate” is

posted in “settings”

Set this to notify you if your accounts appear to be hacked by Malware, Phishing, SPAM,

etc.

These are the words I use most frequently. They probably speak more loudly than any I

would list on my resume. It’s real life.

Would a potential

supervisor approve of

your activity?

Do my “likes” align with my

potential employer?

What are your branding options?

LinkedIn: Professional networking site Provide virtual resume to demonstrate expertise Connect by following companies and joining groups Ask for introductions and maintain professional presence Facebook: Social networking site Review pictures and postings and maintain a positive

image Show personality with maturity and ask questionsTwitter: Social and Professional networking site Follow companies and leaders within industry of

interest Share information, participate often and remain relevant

About.Me: Consolidate all social media/on-line presencePinterest: Display interest, hobbies and skillsYouTube: Display public speaking and editing skills and creativityBlogging: Display writing skills and knowledge

LinkedIn Helps you…

▪ Be informed▪ Company Pages: News, products & service

updates▪ Industry Channel: Exposure to ones of interest▪ Groups: Obtain insider info on hot topics

▪ Stay in touch▪ 70% of jobs are found through networking▪ Put LinkedIn on your calendar▪ Scan through feed to like and comment▪ If connecting, personalize your message▪ Connect with classmates and alumni▪ Connect with industry leaders

Resource: blog.linkedin.com/2013/08/15/the-5-biggest-job-search-mistakesand-how-linkedin-can-help-you-avoid-them/?goback=%2Egde_54486_member_268104415#%21

LinkedIn Helps you…

▪ Use the right language▪ Avoid uncommon words▪ Read job descriptions to identify appropriate

language▪ View “Who’s Viewed your profile” to see if key words

are working

▪ Tell…and show▪ Upload PowerPoint slides you’ve created▪ Link to videos of presentations/speeches▪ Upload pictures of projects

▪ Identify jobs and apply quickly▪ Apply for a position within 12 to 24 hours of finding it▪ LinkedIn and Racer Tracks have a phone app optionResource: blog.linkedin.com/2013/08/15/the-5-biggest-job-search-mistakesand-how-linkedin-can-

help-you-avoid-them/?goback=%2Egde_54486_member_268104415#%21

Student LinkedIn Profile Tips

1. Photo: professional, alone, not selfie, solid background

2. Headline: area of student and/or career ambitions

3. Summary: Keyword-rich that includes types of positions seeking

4. Other sections: include volunteer activities, internships & campus activities

5. Recommendations: Professors, advisors, supervisors, internships

Resource: LinkedIn.com presentation Jan 2014

▪ Professional photograph▪ Job title▪ Customized LinkedIn URL▪ Updated contact information▪ Location, email, Twitter, website

BACKGROUND SECTIONSummary• Think cover letter or

summary of qualifications from your resume

• Should be keyword heavy

• Third person or not(be consistent)

• Paragraph or bullet

Show your experience

• PowerPoint presentations (SlideShare.net)

• Pictures of work• Links to websites• Links to videos

EXPERIENCEWhat to include• Summer jobs• Internships• Volunteer roles• Leadership roles• Class projects

Recommendations• Have one for each

position you have held• Direct manager

advantage• Diverse feedback• Offer them as well

EDUCATIONInclude … • Schools• Majors & minors• Courses completed• Study abroad• GPA• Honors & awards

OTHER SECTIONS• Projects• Organization Membership• Honors & Awards• Volunteer Experience & Causes• Skills & Expertise (others will endorse these and offer new ones)• Languages

LinkedIn Communication Tips

▪ Be authentic▪ Customize, target , research and personalize▪ Ask for introductions▪ Keep it short▪ Stay active▪ Keep it accurate – proofread▪ Give more than you take▪ Say thank you

LinkedIn Resources

▪ Linkedin.com/alumni (link)▪ Linkedin.com/studentjobs (link)▪ Linkedin.com/companies (link)

But don’t forget in person…

▪ Connect▪ Don’t spam or stalk▪ Ask for introductions from mutual connection▪ Attend professional and civic organization meetings▪ Enroll in local leadership programs (Chamber of

Commerce)▪ Make your intentions clear (career-related)

▪ Cultivate ▪ Focus on building a relationship, not “me”▪ Give first, receive second (How can you help them?)▪ Avoid asking for a job outright

Conduct informational interviews

▪ Expose you to your field of interest▪ Allow you to meet people in your field▪ Are NOT a job interview

Continue your brand to the interview

▪ Before the interview▪ Research the company▪ Assess your skills, personal values, goals,

interests▪ Prepare to communicate the fit (Mock

Interviews)

▪ During the interview▪ Arrive on time▪ Communicate your value proposition

▪ After the interview▪ Ask for business cards▪ Write and email thank you notes/letters

Do you dress for fun or success?

Business Professional…Good

▪ High Quality, Dark Tone Neutral▪ Classy, experienced, high-quality professional

▪ Quality Silk Tie▪ Detail-oriented, fashion-conscious

▪ Nice Black Belt▪ Successful

▪ Three-Piece Suit▪ Lawyer, Banker

▪ Two-Piece Suit▪ Professional

▪ Good Tailoring▪ Able to finish a project all the way to the end

Business Professional…Bad▪ Double-Breasted Suit▪ Clueless, not up-to-date

▪ Wrinkled Suit▪ Unprepared, procrastinator▪ Bad with details

▪ Cheap Suit▪ Inexperienced

▪ No Tie▪ Arrogant, not a team player

▪ Character Ties▪ Tacky, poor judgment in professional

setting

▪ Short-Sleeve▪ Clueless, dorky

▪ Short Socks▪ Sloppy,

unprofessional

▪ Scuffed Shoes▪ Poor attention to

detail

▪ Mismatched Accessories▪ Disorganized

https://www.linkedin.com/today/post/article/20140508143641-284615-for-the-interview-does-your-suit-suit-you?trk=tod-home-art-list-large_0

YOU: Business Professional▪ Women▪ Conservative/tailored suit or suit dress▪ Skirt: hit top of knee and avoid extreme slits▪ Shoes: basic and medium/low pumps▪ Limit jewelry and select subtle options▪ Choose small handbag OR portfolio

▪ Men▪ Dark suit▪ Shirt: White/blue cotton▪ Shoes: Shined black or cordovan with dark, mid-calf

socks▪ Wear Tie and match belt with shoe color▪ Well groomed: Shaved, professional hair▪ Wear conservative watch; avoid earrings/other jewelry

YOU: Business Casual

▪ Men▪ Pressed slacks/khakis▪ Pressed button down shirts, sweaters or polos▪ Leather shoes with matching mid-calf socks▪ Still…avoid jewelry and appear well-groomed

▪ Women▪ Casual, not too tight pants/skirts▪ Skirt should still come to knee/cover thighs when

seated▪ Shirts/sweaters should be tailored, not gape or reveal

cleavage▪ Club friendly…probably a “no”

YOU: Should never wear…

▪ T-shirts▪ Shorts/jeans▪ Short skirts▪ Flip-flops▪ Stilettos ▪ Tight/baggy fits▪ Excessive perfume or cologne▪ Missing buttons, tears or rips

Questions?Murray State Career Services100 Oakley Applied Science Bldg270.809.3735 | murraystate.edu/career

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