how to build technology based product effectively
TRANSCRIPT
©2015 Bride Story. All content & material in this presentation belongs to Bridestory and its respectful partners.
How to Build Technology Based Product Effectively
Doni Hanafi Purwadhika Campus, 30 March 2017
Lessons learnt in developing Bridestory Product
©2015 Bride Story. All content & material in this presentation belongs to Bridestory and its respectful partners.
Professional• Software Analyst, SingTel (2008 - 2013) • Lead Architect, Ice House (2013 - 2014) • Co-Founder & CTO, Bridestory (2014 - now)
Education• EEE, NTU (2004 - 2008) • CS, NUS (2009 - 2011)
ABOUT ME
Doni Hanafi
©2015 Bride Story. All content & material in this presentation belongs to Bridestory and its respectful partners.
• What I do : Bridestory Brief Introduction • Sharing on Lessons Learnt • Discussion
Agenda
1 INSPIRE CONNECT2 BOOK3
FIND MILLIONS OFWEDDING
INSPIRATIONS
FIND THE BESTWEDDING VENDORS
ANYWHERE
BOOK THEIR SERVICES THROUGH OUR WEDDING
ASSISTANCE SERVICE
BRIDESTORY TODAY
©2017 BRIDESTORY. Al l content & mater ia ls in th is presentat ion belongs to Br idestory and i ts partners
18,000+Wedding Vendors
550,000+Monthly Traffic
300,000+Monthly Inquiries
3Operating CountriesCURRENTLY
THE MOST VISITED
WEDDING MARKETPLACE IN SOUTHEAST
ASIA**) Since November 2016, SimilarWeb
OUR PRODUCTS
DESKTOP & MOBILE SITE
©2017 BRIDESTORY. Al l content & mater ia ls in th is presentat ion belongs to Br idestory and i ts partners
The Bridestory website is the preeminent wedding vendor marketplace in Indonesia,
showcasing tens of thousands of vendors across multiple categories. Since 2014, Bridestory has
consistently helped couples connect to their vendors to make their dream wedding come true.
OUR PRODUCTS
IOS & ANDROID APP
©2017 BRIDESTORY. Al l content & mater ia ls in th is presentat ion belongs to Br idestory and i ts partners
The go-to app for brides-to-be, letting them discover their inspiration, find their vendors, and connect with them wherever they are, whenever
they want to. The Bridestory app was also chosen as one of the top 10 Best Apps of 2016 in both the
Google Play Store & Apple App Store.
OUR PRODUCTS
IOS & ANDROID APP
©2017 BRIDESTORY. Al l content & mater ia ls in th is presentat ion belongs to Br idestory and i ts partners
The Bridestory app for Business is a powerful tool for wedding vendors to manage their
Bridestory account, respond to inquiries, follow up on leads, and assist them in taking their
wedding business to the next level.
OUR PRODUCTS
IOS & ANDROID APP
©2017 BRIDESTORY. Al l content & mater ia ls in th is presentat ion belongs to Br idestory and i ts partners
Hilda is a mobile platform that provide personal assistance service to book
wedding vendors at a special rate
©2015 Bride Story. All content & material in this presentation belongs to Bridestory and its respectful partners.
THE BRIDESTORY
APP WAS AWARDED IN THE 10
BEST APPS OF 2016
©2015 Bride Story. All content & material in this presentation belongs to Bridestory and its respectful partners.
src http://www.wysiwygventures.com/enterprise-change-must-follow-people-process-technology/
PRESENTATION STRUCTURE
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PRODUCT
It’s about Quality
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1. Clear Statement 2. How your product solve customer’s problem 3. Unique differentiation 4. Communicated across entire organisations, products, and customers
PRODUCT
VALUE PROPOSITION
1 INSPIRE CONNECT2 BOOK3
FIND MILLIONS OFWEDDING
INSPIRATIONS
FIND THE BESTWEDDING VENDORS
ANYWHERE
BOOK THEIR SERVICES THROUGH OUR WEDDING
ASSISTANCE SERVICE
©2015 Bride Story. All content & material in this presentation belongs to Bridestory and its respectful partners.
PRODUCT
User Education is hard
Source http://www.aaxiscommerce.com/ecommerce-marketplace-opportunities-2014/
Tips: Use simple analogy to describe your product …
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Source https://blogs.cisco.com/datacenter/cisco-cloud-scale-asic-switches-get-a-2-year-advantage-over-merchant-silicon-switches
PRODUCT
Leverage: Cloud Infrastructure
Imagine you can build more malls within seconds…
©2015 Bride Story. All content & material in this presentation belongs to Bridestory and its respectful partners.
Source https://blogs.cisco.com/datacenter/cisco-cloud-scale-asic-switches-get-a-2-year-advantage-over-merchant-silicon-switches
Imagine you can build up more storeys within seconds…
PRODUCT
Leverage: Cloud Infrastructure
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Source http://www.citymetric.com/skylines/what-exactly-lifestyle-centre-and-it-just-dressed-shopping-mall-888
PRODUCT
Leverage: Big Data
Imagine you know what your visitor preference before they enter your store…
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Source https://www.linkedin.com/pulse/big-data-insight-out-osman-duman
PRODUCT
Data
Resource efficiency
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PROCESS
It’s about Efficiency
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1. Plan Hard 2. Execution Management 3. Feedback Loop
PROCESS
AGILE?
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No coding before you iterate, verify, and finalise your:
• Wireframe and Flow • User Stories • Acceptance Criteria • UI Mockup ??
Image Source http://rubymel.blogspot.co.id/2014/06/if-you-fail-to-plan-you-are-planning-to.html
AGILE PROCESS
Plan Hard!!
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Development Process in Bridestory
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Image Source https://blog.toggl.com/2014/02/integrate-toggl-time-tracking-jira-asana-trello/
AGILE
But how do I organise them?
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• Breakdown work into smaller unit (Sprint) • Declare Failure and learn from it for next sprint • Declare Victory and learn from it for next sprint • Retrospective for continuous improvement
AGILE PROCESS
Fail early, Learn early
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• Daily stand up for regular alignment • Sprint planning to bring everyone on the same page
• Retrospective to look back and learn forward • Backlog Grooming to align priority and validity of requirement
• Plan reality, not fantasy
AGILE PROCESS
Over Communicate until it becomes problem
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Someone needs to be the gap-closer
• Managing dependency • Missing requirement • Missing assets • Need new test devices • … • … • Fix coffee machine
AGILE
…but there are still few gap
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PEOPLE
It’s about Productivity
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Image Source http://content.wisestep.com/best-practices-hiring-firing-employees/
People
What we are usually busy at
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Image Source https://www.glassdoor.com/employers/blog/a-guide-to-retaining-employees-the-climb-method/
People
What we usually missed
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Retaining Strategy at Bridestory
Career Track
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• Promoting most senior engineer as Manager • The only way to get more pay is becoming Manager • Everyone ultimate career path is to be Manager • Individual Contributors are at lower rank because they report to People Manager
• People Manager stop learning/doing technical stuff • Keep distracting Individual Contributor
Retaining People
Common Misconception
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PEOPLE
Team Structure
Taskforce Concept
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Balancing Idealism with Pragmatism
Conclusion
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END