gumi - gamifying engagement, social matters hk 2014

Confiden'al © 2014 gumi Inc. All rights reserved.  1  

Confiden'al © 2014 gumi Inc. All rights reserved.  2

Confiden'al

1995-­‐1998　Fudan  University

©  2014  gumi  Inc.  All  rights  reserved. 3

Confiden'al

1998-­‐2000　Backpacking      Shanghai  Beijing  Hong  Kong  Tianjin  Nanjing  Tsingtao  Miami  Vancouver  New  York  Chicago  Houston  La'n  America  

©  2014  gumi  Inc.  All  rights  reserved. 4

Confiden'al

2000-­‐2004    Los  Angeles  

©  2014  gumi  Inc.  All  rights  reserved. 5

Confiden'al © 2014 gumi Inc. All rights reserved.  

CEO Hironao Kunimitsu

Company  Name   gumi,  Inc.  

Established   June  13,  2007  

2004      

2007

Company  Director  at  Atmovie  Inc.                          -­‐  Producer  of  TV  Dramas                          -­‐  Started  Ventures  Founder  &  CEO  of  gumi  Inc.

6  

Mr.  Kunimitsu,  one  of  the  most  versa'le  CEOs  who  journeyed  half  the  world  in  his  youth,  is  devoted  to  establishing  gumi's  worldwide  presence.  His  proac've  vision  

has  made  gumi  a  driving  force  in  the  global  mobile  entertainment  industry.  

Founder  &  CEO  Hironao  Kunimitsu

Confiden'al © 2014 gumi Inc. All rights reserved.  7

Confiden'al

★ ★

★

★ ★

gumi  China  Shanghai  73  employees  

gumi  Asia  Singapore,  Indonesia,  Philippines  160  employees  

gumi  Korea  Seoul  77  employees  

gumi Worldwide

© 2014 gumi Inc. All rights reserved.   8  

★

gumi  Taiwan  Taipei    50  employees   *Sept 2014

★ gumi  America  Aus'n    6  employees  San  Francisco  2  employees  

★ ★ ★

gumi  Sweden  Stockholm  7  employees  

gumi  France  Paris  31  employees  

gumi  Germany  Berlin  5  employees  

gumi  Canada  Vancouver  5  employees  

gumi  Inc.  Tokyo    337  employees  West  Fukuoka  71  employees  

Confiden'al © 2014 gumi Inc. All rights reserved.  

gumi Group

gumi  implements  global  strategies  through  interna'onal  talents    to  provide  truly  localized  products,  services,  and  marke'ng  for  each  market.  

9  

gumi  Asia  

gumi  France  

gumi  Korea  

gumi  China  

gumi  US  Fenris   gumi  

West  

Headquarters

Joint  Venture  Fuji  Media  HD

Philippines/Indonesia  Branch  

gumi  Taiwan  

gumi  Germany  

gumi  Sweden  

gumi  Canada  

Confiden'al

A  Japanese  Style  RPG  with  over  200+  characters  to  Fuse,  Evolve  and  Collect,  supported  by  an  ac've  community  of  over  3  Million  registered  users  in  Japan  and  10  million  worldwide.    Created  by                                                        Published  Globally  by        •  Released  in  55  countries  and  in  12  languages  •  Achieved  Top  Grossing  Ranks  #10  on  both  iOS  and  Android  

in  10  countries  

Brave Frontier

10  © 2014 gumi Inc. All rights reserved.  

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世界アプリ売上ランキング

©  2014  gumi  Inc.  All  rights  reserved.

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Australia

United Kingdom of

Great Britain and Northern Ireland

＃1５

Thailand

＃２

Singapore

＃１

＃６ Malaysia ＃３

＃７

New Zealand

＃10 ＃15

＃１

＃２

Japan

France

Taiwan

Philippines

＃21 Viet Nam

＃２

＃1

＃４

Brave  Frontier  Global  Ranking  Achievements

©  2014  gumi  Inc.  All  rights  reserved.

Confiden'al © 2014 gumi Inc. All rights reserved.  

Version CountriesAndroid iOS

Ranks Date Ranks DateJapanese Japan 3 2014/06/29 　 1 2014/08/08

English

USA 6 2014/03/09 6 2014/07/29Canada 3 2014/03/12 5 2014/07/29Singapore 1 2014/02/13 1 2014/02/07Thailand 4 2014/03/12 2 2013/12/24Indonesia 3 2014/02/28 2 2014/02/12Australia 9 2014/03/10 9 2014/08/09UK 15 2014/06/08 16   2014/07/29

Philippines 2 2014/02/10 2 2014/02/18Vietnam 5 2014/03/19 1 2014/07/29

Korean Korea 19 2013/12/20 1 2014/01/28

Traditional  Chinese

Hong  Kong 4 2013/12/29 4 2013/12/29Taiwan 5 2014/01/22 3 2014/01/19

EUFrance 8 2014/08/15 5 2014/08/18Spain 7 2014/08/16 9 2014/08/29

※Highest  Grossing  Ranks  as  of  2014/09/01  on  AppAnnie

Brave Frontier in the World

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Highest  Grossing  Ranks  

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ordinary  profit

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gumi  sales  transition

sales

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0.201     0.270     0.412    0.589     0.740     0.848    

0.869     0.884    1.380    

2.824     3.072    

5.468    

6.584    

7.462    

8.238    

0    

1    

2    

3    

4    

5    

6    

7    

8    

9    

2002   2003   2004   2005   2006   2007   2008   2009   2010   2011   2012   2013   2014   2015   2016  

＄billion

©  2014  gumi  Inc.  All  rights  reserved. 15

Confiden'al

Domestic Content Market Overview

Software 6 billion

Films 2 billion

TV 33 billion

Console 3 billion

Online 1 billion

Arcade 5 billion

Mobile Online

3 billion

Games $10 billion

Movies $43 billion

Other 2

billion(Incl. Online)

Books 8 billion

Magazine 14 billion

Free Print Media

3 billion

Live 2 billion

Karaoke 5 billion

Software 5 billion

Music $14 billion

Books $53 billion

Other 11 billion

Radio 1 billion

Online 2 billion

Newspapers 17 billion

* Approximate figures from Policy on Overseas Content Distribution, METI, May, 2012

Growing!

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Confiden'al Source：GamesBeat  

0  

10000  

20000  

30000  

40000  

50000  

60000  

2010   2011   2012   2013   2014   2015   2016  

2016  50  billion

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Confiden'al

Cinema TV

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Console  game Smartphone  game

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Confiden'al

45,800   46,100  44,300   42,600   41,240  

39,140   38,010   37,590   35,870  33,130  

30,220  

0  

5,000  

10,000  

15,000  

20,000  

25,000  

30,000  

35,000  

40,000  

45,000  

50,000  

2003   2004   2005   2006   2007   2008   2009   2010   2011   2012   2013  

©  2014  gumi  Inc.  All  rights  reserved. 37

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Confiden'al

Paying  Users  

Non-­‐Paying  Users  

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Confiden'al

possible

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