followership on social media

FOLLOWERSHIP& Social Media Marketing

FOLLOWERSHIP

What isA social network

?

Internet

platforms

CRMCustomerRelationshipManagement

GENERATION

(Y)

Is the generation of the population born between1980’s and the early 2000’s

INTERNET

TELEVISION

12.2h10.6h

Consumers of Gen Y

Are the consumers in control, because using the internet is a

second nature to them

Demographic

Sales

Communication

Immersion

Followership

Understanding

The collegeconsumer

96 College student

67 Females 29 Males45% Everyday users

of Social M.72% has one

profile or more 3Communicating, entertainment& boredom

The best attitudes recorded were towards these marketing methods:WOM, Banner Ads and Buzz marketing

Offline Online

Reference groups

TrustRiskierdecisio

ns

Traditional Marketing

We have to modify the strategy and the budget

Because now, we know more about our target marketsAnd our online supporters have stronger influence

Knowing them means more sales, more profits and brand strength increases.

UGCUser Generated

Content

Methodology

Demographic Variables

Communication Variables

Immersion Variables

Followership Variables

Demographic VariablesAge

GenderLevel of education

major

Communication Variables

Useimportance

Immersion VariablesHours of useAnnoyanceClick rateRelevance

Other than family

FollowershipPeople

TV/moviesmusic./books/artists/authors

universities/sports teamsOrganizationsRestaurants

RetailersBrand products

Figure 1

140 college student

56.4% Males 43.6 Females

24% Business 20% Law

17% Bio

sciences

OthersThe Questionnair

e

Lake superior state university

32

1

3.69

2.5

1.5

2.6

Lake superior state university

IrritationClicks

RelevanceLike rate

Demographic VariablesAge

Gender

Communication Variables

Use

Immersion VariablesHours of use

Click rateRelevance

Other than family

FollowershipPeople

TV/moviesmusic./books/artists/authors

universities/sports teamsOrganizationsRestaurants

RetailersBrand products

Figure 2

DemographicsGender and followership are

significantly related

CommunicationCommunication with firms online

isn’t significantly related to followership

ImmersionWe found significant relationship between followership and users

Immersion.

VS.

CONCLUSION