experience sharing

Case StudyGundamShop@11street.my

By Lai Heng ChoongShop Owner28-May-2015

History / Back ground

Selling in Multi Market Places

Why 11Street.my

Strategy Selling in 11Street.my

Attitudes and practices

Marketing Effort

Agenda

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1. Application and Development Manager in MYNIC 2. Have some web programming knowledge3. Comfortable environment and 5 figures Salary

History and Back ground?

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Question : Am I doing the same job until retire

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Something can start with conditions ..

• Works alone• Part time basis• Minimum capital• Able to expand / grow fast and big• Cash term• 24 x 7 (Machine work for me) • Make use of my professional

knowledge

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My answer isE-Commerce

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What product to sell ?• Niche and have demand• Good margin• Recurring Sales• Less online competitors• Reliable source• Easy to pack and ship• Legal

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My Answer : Gundam modelling kits

Started www.gundam.my in 2010Part time basis

Become full time in Oct 2013

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Home office … and warehouse

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Selling on Multi Channels (e Market Places)

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Our Office / Warehouse

Open retail shops in different Shopping Centres

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Min. Investment (No rental)

No need keep stock for every outlets

Min. Staffs

Centralized control

Every where on the net can find your products

24 x 7 business

Benefits selling on Multi Channels

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No entry fee

Huge Marketing budget !!!

Still new, less competitors

User friendly Admin Control Panel

Daily settlement

SMS Notification

Seller Zone Studios

Why 11steet.my ?

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Our Strategies selling in 11street.my

Make use of the discount Coupon given out by 11street.my

Share the inform in our FB page, and FB community groups

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Our Strategies selling in 11street.my

Make use of the “0% interest Instalment Plan” for high value products

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Our Strategies selling at 11street.my

Use Coupons forPre-Order products

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Our Strategies selling at 11street.my

Bundle 2 / 3 products in a combo setto enjoy the Maximum discount value

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Results : Items Sold

Total items sold (include pre-order) : 1850

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Results : Buyers comment and review

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Packaging / Parcels

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E-Retailer Attitude and Practises

1. Fast respond to customer enquiry 2. Ready stock and ship out the products ASAP (8

working hours)3. Proactively to contact customer if anything

happen to his order4. Try your best to resolve the customer problems

when they request5. Don’t start the price war6. Combine Shipping is a MUST7. Always return balance to the customer8. Inform buyer tracking number

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E-Retailer Attitude and Practises

9. Fulfil customer request if not too much10. Pack nicely to avoid damage11. Surprise your customers when they receive

parcel• Faster delivery than what customer expected• Free gifts

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Marketing Efforts1. SEO 2. SEM 3. SMS4. Email

5. Social Media• Facebook Page• Facebook Close Group• WeChat Public Account

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Facebook Page

Facebook Close Group

WeChat Public Acct

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Our New Office Warehouse

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Thank You6016-3822022

hclai@gundam.my