Mobile Ads Sharing

By: Pham Lan Khanh

About MEPham Lan Khanh

2007 -

2009

2009 -

2010

2010 -

2012

2013 - now

Mobile Entertainment Corporation (MEcorp) – Head

of Marketing Department

eBrand Co., Ltd - Digital Media Agency

Account Manager

AsiaSoft Vietnam - Category Marketing ManagerVNG corporation – Zingdeal

KingBee Media - Digital Media Agency

Account Manager

NOW: FreelancerViet.vn – Founder

Tracemobi Vietnam – Country Manager

Pham Lan Khanh – Career Timeline

Why Mobile Ads?

Why Mobile Ads?

Why Mobile Ads?

Source: VServ

Mobile ads targeting

Mobile Ads Channels

Admob Facebook

Airpush Inmobi

Mobvista

Vserv

Ads Types

Google Admob

Ads Types

•Airpush

Ads Effectiveness

Channel CTR (impression to click)

Admob 0.5 – 1.5%

Airpush 1,5 – 3%

Inmobi 1 – 1.7%

Facebook 1.5 – 2%

Ads channels –Strength and Weakness

Channel Strength Weakness

Admob - High impression- Strong performance

- Long time for approval (2-3 working days)

- Slow supporting

Airpush - High impression- High CTR, CVR- Fast support

- Do not offer CPI

Facebook - High impression- High CTR- Fast approval

- Just on Facebook User

- SDK integration complicated

Mobvista - Offer CPI service- Strong performance- Very Fast

Supporting

- Do not offer CPC

Inmobi - High CTR - Long time for approval

- Slow supporting- Not very strong

performance- Do not offer CPI

Mobile Ads Tracking tool

• Optimize traffic• RIGHT targeting• Measure ROI, user lifetime value, user retention, APU

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Platform Function

•Real-time Analysis•Powerful Events•Data Export And API Access

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Real–time Analysis

•Clicks

• Installation

•CVR

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In-App Event

Measuring in-app events with TraceMobi to understand how your audience interacts with your mobile app directly impacts your ability to build effective and profitable advertising campaigns.

By analyzing the interactions that users have with your app, you can:

• Enable Re-Targeting

• Understand Your App’s Audience

• Analyze and Optimize Retention

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Powerful Event

Unlimited Customized Event

Example:• Opens

• Registrations

• Purchases

Free Trial offering – Mobile ads tracking

• 0 – 10,000 installs• 1 month• See more at: http://www.tracemobi.com