emerce performance15 - secrets of a facebook marketing partner (eng) - ross o'connor

Learn the secrets of Marketing through FacebookRoss O’Connor, International Sales Manager EMEA

Questions? Bnlx@adroll.com

Google Ad Exchange

Yahoo! Ad Exchange

AppNexus

Pubmatic

Microsoft Ad Exchange

Smaato Inc

AOL Marketplace

Cox Digital Solution LLC

Millennial Media Exchange

152 Media LLC

Q1Media Inc.

Sovrn

Matomy Media

Yellowhammer Media Group

UnderDog Media

Technorati Media

YieldPartners

Improve Digital

Nine MSN

Twitter

BrightRoll

Rubicon

Lifestreet

BeanStock Media Inc.

Audience Square

MailOnline

Batanga Media Exchange

Fairfax Digital

Webisaba Ltd

Zedo Inc

Gourmet Ads

Defy Media

Say Media

LinkedIn Corporation

United Internet Media

Photobucket

Nexage

Microad

Facebook

OpenX

OpenX Japan

Bidswitch

Wordpress

Adiant

Admax

AdMeta

Adskom

Falk Technologies

Floor6

Geniee

Smart Adserver

Sonobi

SwitchConcepts

YieldOne

Apple iAd

MoPub

Our Reach

Retargeting

1State of the Industry Report 2014, AdRoll

Facebook by the Numbers

Tips & tricks for Facebook Campaigns

Getting started

Q&A

Agenda

Facebook by the Numbers

Tips & tricks for Facebook Campaigns

Getting started

Q&A

Facebook at a glance

In-depth review of over 55,000 campaigns, which served 37 billion impressions.

Globally, AdRoll saw a 31% increase in average spend per advertiser (ASPA) on Retargeting on Facebook.

Facebook by the numbers

Global trends

Investment by industry

B2B adoption and ROI gainsB2B marketers are now executing successful branding and lead-generation campaigns on Facebook.

Use Facebook to unlock cross device potential

Facebook by the Numbers

Tips & tricks for Facebook Campaigns

Getting started

Q&A

Tip 1: Leverage CRM data

Tip 2: Leverage all Facebook cross device ad formats

Tip 3: Use CTA buttons

Tip 4: Implement dynamic carousel ads

Tip 5: Go full funnel!

Tips & tricks!

Tip 1: Leverage CRM data

Tip 2: Leverage all Facebook cross device ad formats

Tip 3: Use CTA buttons

Tip 4: Implement dynamic carousel ads

Tip 5: Go full funnel!

Tips & tricks!

Facebook ad formats

Facebook mobile app install

AdRoll saw spending on mobile app install campaigns increase by 12x and drive 13.8x more installs year over year.

Mobile app installs

Encourage engagement by asking questions in the ad title.

Draw attention using words like “Free” or “Sale.”

Use exclamation points and quotations to amplify the call to action.

Choose images and colors that look vivid against Facebook’s blue and white.

Cast a wide net by testing as many ads as possible.

Try landing pages that are higher or lower in your sales funnel to see which lead to more conversions.

Optimise all your ads

Tip 1: Leverage CRM data

Tip 2: Leverage all Facebook cross device ad formats

Tip 3: Use CTA buttons

Tip 4: Implement dynamic carousel ads

Tip 5: Go full funnel!

Tips & tricks!

Facebook CTA’s - small button, big impact

Tip 1: Leverage CRM data

Tip 2: Leverage all Facebook cross device ad formats

Tip 3: Use CTA buttons

Tip 4: Implement dynamic carousel ads

Tip 5: Go full funnel!

Tips & tricks!

AdRoll Carousel Ads delivering on Facebook

DYNAMIC CREATIVE VS. STATIC ADS

+ 24% Impression reach

- 6% CPC

- 41% CPA

When comparing AdRoll Dynamic Creative with static creative on Facebook, dynamic ads were a clear winner.

Tip 1: Leverage CRM data

Tip 2: Leverage all Facebook cross device ad formats

Tip 3: Use CTA buttons

Tip 4: Implement dynamic carousel ads

Tip 5: Go full funnel!

Tips & tricks!

Tip 1: Leverage CRM data

Tip 2: Leverage all Facebook cross device ad formats

Tip 3: Use CTA buttons

Tip 4: Implement dynamic carousel ads

Tip 5: Go full funnel!

Tips & tricks!

6.9 X Conversion Rate 3x ROI

ROI: 1.5X Higher than web 50% than goal

Customers:

Facebook by the Numbers

Tips & tricks for Facebook Campaigns

Getting started

Q&A

Check out the Prelaunch Guide - AdRoll.com

Key takeaways

Retargeting on Facebook drives ROI for AdRoll customers

Huge cross-device potential

Increase effectiveness of retargeting with first-party data

Advertisers worldwide experienced a massive lift in performance

AdRoll saw increased adoption in B2B campaigns

Leverage all Facebook has to offer!

Facebook by the Numbers

Tips & tricks for Facebook Campaigns

Getting started

Q&A

Download the report