digital printing & social media from crafting to...

© Copyright 2015 Brand Management Group

Digital Printing & Social Media from Crafting to 3D Xavier Olivella, Brand Management Group EMEA Leader

Index

Digital Printing Trends. Social Media Trends.

Craft Industry. 3D Printing Industry. Digital Printing Social Communities.

Digital Printing Trends

Personalization (short run)

Source: Xerox

Digital Printing Trends

Moving from a manufacturing to a service industry

Source: Foreign Media 2015

• Go beyond being just a supplier, and to work more closely with customers to establish themselves as value-added service providers in the market.

• Printing houses need to change their mindset and focus on offering solutions and services rather than selling products.

• A small change brings out a big impact.

Digital Printing Trends

Make printing interactive

Source: Foreign Media 2015

• Large variety of ways to make printing interactive and blend it with digital communications strategies: QR Codes, personalized URLs or augmented reality

• Making print interactive will extend the life and value of print, and it’s not that

hard to do technologically: printed brochure with a tablet that overlays rich content such as audio, video

Social Media Trends Visual Content Marketing

Source: Business2community 2015

• From text to visual content: +40% of people responding more positively to visual content

3 times more likes/retweets than posts/tweets with strictly text

• Mobile space.

Social Media Trends Social Collaboration

Source: Radar Networks

Social Media Trends Collaborative Economy

Source: Crowdcompanies

3D Printing Industry

Enhancing product design

- Quicker Time to Market. - Cost Savings - In-House Convenience, ready-to-use models - More rigorous products testing.

3D Printing Industry

Transforming traditional production

Low-cost 3D printing enables anyone with a digital design to Bypass the traditional supply chain and manufacture a product themselves.

3D Printing Industry

3D Printing Impacts

Printing Social Communities from Crafting to 3D Digital Printing Social Communities, from Crafting to 3D

15

16

17

3D Printing Community

3D Printing Community

3D Printing Community – The Global Factory

Key Conclusion

Opportunity for integrating Digital Printing into existing Social Communities

22

© Copyright 2015 Brand Management Group

Digital Printing & Social Media from Crafting to 3D xavier.olivella@globalbmg.com