digital printing & social media from crafting to...
TRANSCRIPT
© Copyright 2015 Brand Management Group
Digital Printing & Social Media from Crafting to 3D Xavier Olivella, Brand Management Group EMEA Leader
Index
Digital Printing Trends. Social Media Trends.
Craft Industry. 3D Printing Industry. Digital Printing Social Communities.
Digital Printing Trends
Personalization (short run)
Source: Xerox
Digital Printing Trends
Moving from a manufacturing to a service industry
Source: Foreign Media 2015
• Go beyond being just a supplier, and to work more closely with customers to establish themselves as value-added service providers in the market.
• Printing houses need to change their mindset and focus on offering solutions and services rather than selling products.
• A small change brings out a big impact.
Digital Printing Trends
Make printing interactive
Source: Foreign Media 2015
• Large variety of ways to make printing interactive and blend it with digital communications strategies: QR Codes, personalized URLs or augmented reality
• Making print interactive will extend the life and value of print, and it’s not that
hard to do technologically: printed brochure with a tablet that overlays rich content such as audio, video
Social Media Trends Visual Content Marketing
Source: Business2community 2015
• From text to visual content: +40% of people responding more positively to visual content
3 times more likes/retweets than posts/tweets with strictly text
• Mobile space.
Social Media Trends Social Collaboration
Source: Radar Networks
Social Media Trends Collaborative Economy
Source: Crowdcompanies
3D Printing Industry
Enhancing product design
- Quicker Time to Market. - Cost Savings - In-House Convenience, ready-to-use models - More rigorous products testing.
3D Printing Industry
Transforming traditional production
Low-cost 3D printing enables anyone with a digital design to Bypass the traditional supply chain and manufacture a product themselves.
3D Printing Industry
3D Printing Impacts
Printing Social Communities from Crafting to 3D Digital Printing Social Communities, from Crafting to 3D
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3D Printing Community
3D Printing Community
3D Printing Community – The Global Factory
Key Conclusion
Opportunity for integrating Digital Printing into existing Social Communities
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© Copyright 2015 Brand Management Group
Digital Printing & Social Media from Crafting to 3D [email protected]