developing your online presence

Developing Your Online Presence

Larry AndersonTwitter: @Triggerstrat

This is not a talk about technology

This is a talk about communication

“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change”.

Charles Darwin

87% of buyers start their sales process with an internet search

Source: Google

Website

Social Media

Content

SEOYour

Business

The 10 most important things your website must have 1. A clear description of who you are

2. An easy to understand and remember website address

3. Easy to use navigation

4. Testimonials

5. Calls to action

6. Fresh content

7. High quality images

8. Social media integration

9. Be mobile friendly

10.Analytics

Our 5 Rules of Social Media for business

1. Social media is a collection of communication tools. It’s what you do with those tools that matters

2. Social media is about people – not technology or your products and services

3. Develop a give first mentality – don’t sell – connect

4. If you’re going to do it, do it on a consistent basis

5. Create, find and share content that people will want to consume and spread

The 10 most important elements of your Linkedin Profile

1. Use a professional photo

2. Complete your profile

3. Give people a reason to want to connect

4. Share great content

5. Introduce your contacts to each other

6. Share your community involvement

7. Make recommendations and ask for them as well

8. Join and participate in groups

9. Showcase your achievements

10.Be there regularly

10 things your Facebook page needs to be successful

1. Be human first

2. Create and Cultivate great content

3. Dialogue

4. Pepper in calls to action

5. Create a content calendar

6. Lots of photos

7. Make it fun

8. Post at least once a day

9. Pay attention to topics your audience is interested in

10. Use high quality page profile photos

10 things to make your Twitter account more effective

1. Be real and honest but not offensive

2. Jump into conversations

3. Create and Cultivate great content

4. Retweet

5. Post at least 5 time per day

6. Never buy followers

7. Follow people you want to engage with

8. Thank people for RT’s, mentions and shares

9. Don’t use the egg

10.Complete your bio and include a link to your website

Content is KING!

Audience

Webinars Podcasts Videos

Articles Blogs

White Papers eBooks Photos

What would happen if I Googled YOU?

5 SEO Tips you can apply today

1. Page Titles

2. Key words3. Social share buttons on landing pages

4. Site Map

5. Fresh content

Larry AndersonTwitter: @TriggerstratEmail: larry@triggerstrategies.ca

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