deferred giving future trends of younger generations how to get them to give annimac futurist trend...

Deferred Giving

Future Trends of Younger Generations

How to Get Them to Give

Annimac Futurist Trend Forecaster

annimac.com.au

New Frontiers FIA 31st International Conference Perth Western Australia 25th February 2008

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Big Picture of Gen Diffs

Two key factors

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Two key factors

1. Speed

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Speed

Younger means faster

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I’m never having kids. I hear they take nine months to download.

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Speed

faster

linear

lateral

multiple

depth

immediate

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Two key factors

1. Speed

2. Relationships

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Relationships

Two kinds

3 D world

Virtual world

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Relationships

Younger

Virtual world

3 D world

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Big Picture of Gen Diffs

Specifics of Gen Diffs

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Generations Baby Boomers 1945 – 60 age 45 – 60

Generation X 1960 – 75 33 - 48

DotComs ( Y ) 1975 – 90 18 - 33

Ferals 1990 – now to 15

Wikipedia

Generation X 1960 – 80 28 - 48

Generation Y 1980 – 1990 18 - 28

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Baby Boomers

45 - 60

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Baby Boomers 45- 60

Downsizing their lives

Empty nesters

Planning retirement / p-t work

Will give back - volunteer

Sense of community - donate !

Materialism

Set relationships - familiarity

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Baby Boomers 45 – 60 contd

Security conscious

Health conscious

Aware mortality

Plan wills

Defer to authority

Respect experts.

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Uniquely Split Generation 50

: 50

Brand X Clones of BB

BB values goals ideals

Marriage Family

Suburbs

Set relationships

Volunteer Donate

Expect to bequeath

Generation X 30 - 45

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Gen

Xers

30-45

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Me Generation

Most challenging for

FR

Different world

Relate to Dot Coms / Gen Y

More Virtual

Faster

Shorter term planning

Generation X 30 - 45 Split 50:50

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Personal journey

Faster decisions

Risk takers

No obvious social

commitment

Global environmental values

Help in virtual world

Generation X 30 - 45 Me

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Mobile Single Childless

Net Dating

Multi careers SOHO

Renters

Identity Varies

Materialism assumed

Changing Lifestyles

Generation X 30 - 45 Me

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Gen X Lifestyle Dog

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Defer to Heroes

Doers

Walk the talk

Deferred Giving

Aim at BB Gen Xers

Like BBs but faster &

leaner

Me Gen X : tie to Heroes

now

Generation X 30 - 45 Me

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DotComs

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DotComs 15 - 30

Faster on Own journey

In two worlds

Conservative Care

Committed to saving planet

Creating new paradigm

Under radar of

establishment

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Parallel

Universes

Young

live

them.

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DotComs 15 – 30 contd

Virtual World relationships

Wired Immediacy

Gaining importance

Temporary pairing

Groups & single socialising

I.d. from activity

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DotComs 15 – 30 contd

Multi channeled Multi actions action oriented

Act now forget researching

Do what can with what got

Defer as per useful Temporary deference

No status except earned now

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DotComs 15 – 30 contd

Globally networked Global citizens

World is neighbourhood

New relationships

Gen Y expert : Peter

SheahanCluetrain Manifesto

www.cluetrainmanifesto.com

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Japanese Robanoid 2006

Future Fundraiser ?

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DotComs 15 – 30 contd

Deferred Giving Go to their world

Short fast specific

communications

No Spin

What why for whom when

Actions In the Now

Expect intuitive response

Ask them to network

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Facing the future in Deferred Giving :

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thank you www. annimac.com.au