future trends impacting caps customers ain’t what they used to be annimac futurist trend...
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Future Trends Impacting CAPS
Customers ain’t what they used to be
Annimac Futurist Trend Forecaster
www.annimac.com.au
Challenger TAFE CAPS PD End of Year Forum 30th November 2006
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Rate of Change - exponential
Amount of change now in 1 day
grandparents had in 1 year
Younger means faster
Generational gap widening
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I’m never having kids. I hear they take nine months to download.
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Customer driven world
Product driven world shrinking Institutions - educ relig prof Bureaucracies - PS Big Biz
Customer driven dominance global awareness - WWW knowledge expectations
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By 2020
70 % of job types then
do not exist now
because
Driving all Change : Technology
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By 2020
80 % of technology then
is not imagined yet
Driving all Change : Technology
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Japanese Robanoid 2006
Future Receptionist … ?
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Imagine
what some of
those
jobs might be ….. ?
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Likely jobs in next 15 years : Director of Emerging Thought Chief Zookeeper - of people Biotech Hair Stylist Virtual Lifestyle Designer Nano Beautician Technician Chief Imagination Retailer Hacker Relations Manager Holographic Florist Modeller Online Client Consultant
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Generations
see the world
differently
The gap is
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Parallel
Universes ?
Kids
live
them.
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Looking at generational :
Consumers
Product innovators
R & D executives
Product providers
Service providers
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Ask yourself :
What does this mean for TAFE
Right now
Into the future
For students
For staff
For industry
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Generations Baby Boomers 1945 – 60 age 45 – 60
Generation X 1960 – 75 30 - 45
DotComs 1975 – 90 15 - 30
Ferals 1990 – now to 15 annimac
Generation X 1960 – 80 25 – 45
Generation Y 1980 – now to 25 wikipedia
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But first :
Quick look at the
changing
Nature of Work
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Changing Nature of Work
From competitive capitalism to co opitalism
From commodification to sustainability
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Sustainability
Farmers’ sign Albany Highway Williams WA 2003
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Changing nature of work :
Project based Team based
Relationships
One off alliances - partnerships
Globally networked
Fast flat skilled decision making
Value driven
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Values shift
Tai Chi morning coffee break MIT Engineers USA
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Changing Nature of Employment From full time permanent
to Casualisation Contract - Part time Self employment - options
Five Career changes Multi skilled employees Small businesses
Increase in low income jobs SOHO : small office home office
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Generations Baby Boomers 1945 – 60 age 45 – 60
Generation X 1960 – 75 30 - 45
DotComs 1975 – 90 15 - 30
Ferals 1990 – now to 15 annimac
Generation X 1960 – 80 25 – 45
Generation Y 1980 – now to 25 wikipedia
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Baby Boomers
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Baby Boomers 45 - 60
Downsizing lives
Empty nesters
Retired or part time work
Male identity from job
Questioning material status
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Boomers & technology
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Baby Boomers 45 - 60 : Sense of community
Seek new safe experiences
Security & Health conscious
Defer to authority Love / hate change
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Boomers Care
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Impact for CAPS Baby Boomers 45 - 60 Winding down : leisure
indulgence Group oriented - still volunteer Respect rank Steady relationships Need
relationship continuity organising safe familiar experiences positive group identity
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Gen Xers
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Generation Xers 30 - 45
Single Childless
Net Dating
Varied lifestyles
Varied workstyles
SOHO
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Gen X Singles
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Generation Xers 30 - 45
Risk takers Personal journey Fast decisions
Materialism assumed
Environmental values
Defer to heroes
Expect & accept change
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Gen X Lifestyle Dog
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Impact for CAPS Generation X 30 - 45
Individual attention Fast action Short term pitch - staging pitch Results oriented Need
choices short term immediacy complete – stand alone skills oriented demand quality of experience
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DotComs
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DotComs 15 - 30
Own path
Temporary pairing
Group socialising
Internet relationships
Wired Immediacy
No home
No single careers
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DotComs Relationships
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DotComs 15 - 30
I.d. from activity
Multi channeled Multi
actions
Planetary group mission
Temporary deference
Need change
Cluetrain Manifesto
www.cluetrainmanifesto.com
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Impact for CAPS DotComs 15 - 30
Passionate – value driven Team + personal
relationships Short term fast involvement Multi channel activities Need
choices no spin very short term flexibility innovation real positive outcomes
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Ferals
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Ferals 0 - 15 Wild Child
No limits No boundaries Planetary mission : to create sustainable world Wired Parallel universes Unlimited mind channels Intuitive & telepathic
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Ferals Virtual World
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Ferals to 15
Future jobs unimportant
Non consumers
Global i.d. from self values
No deference
Respect only when useful
Live change & ignore
barriers
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Ferals
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Impact for CAPS Ferals to 15
Influencing market Expect new relationships &
things Virtual world unknowns Need
personal power trust clear values nb: super spin detectors
no rules no hindrance ICT resource access multi channel everything
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Summary …
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CAPS Trends Forecast Summary exponential rate of change younger generations drive change personal communication → telepathy paradigm shift in values → feminine QBL - how things are done = profit relationships key for all success open options for Work / Life styles less governance more community
power individual responsibility
! Virtual world emerging !
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Facing the future at CAPS :
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thank you www. annimac.com.au