building a content promotion strategy | pubcon vegas 2015

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Content Promotion Strategy - Including

Pay-to-PlayPresented by: Casie Gillette

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About Cas1eDirector of Online Marketing at KoMarketing

10+ Years of SEO

Download: http://www.slideshare.net/casieg

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KINGContent is…

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ENOUGH

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CREATION

PLANNING

PROMOTION

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CASE STUDY

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MARKETING LAND

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MARKETING LAND

INFLUENCERS

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MARKETING LAND

INFLUENCERS

RESPONDENTS

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MARKETING LAND

INFLUENCERS

RESPONDENTSLINKEDIN AD

TWITTER AD

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MARKETING LAND

INFLUENCERS

RESPONDENTSLINKEDIN AD

BLOG POST

SOCIALNEWSLETTER

TWITTER AD

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• 30+ PRESS/BLOG PICK-UPS• ENTREPENEUR, HUBSPOT• TOP LINKED PAGES ON SITE• TOP TRAFFICKED PAGES

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CREATION

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THIS!

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ANALYTICS

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BUZZSUMO

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PLANNING

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PROMOTION

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GO!

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Thanks!slideshare.net/casieg • casieg@gmail.com