building a content promotion strategy | pubcon vegas 2015
TRANSCRIPT
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Content Promotion Strategy - Including
Pay-to-PlayPresented by: Casie Gillette
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About Cas1eDirector of Online Marketing at KoMarketing
10+ Years of SEO
Download: http://www.slideshare.net/casieg
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KINGContent is…
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ENOUGH
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CREATION
PLANNING
PROMOTION
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CASE STUDY
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MARKETING LAND
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MARKETING LAND
INFLUENCERS
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MARKETING LAND
INFLUENCERS
RESPONDENTS
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MARKETING LAND
INFLUENCERS
RESPONDENTSLINKEDIN AD
TWITTER AD
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MARKETING LAND
INFLUENCERS
RESPONDENTSLINKEDIN AD
BLOG POST
SOCIALNEWSLETTER
TWITTER AD
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• 30+ PRESS/BLOG PICK-UPS• ENTREPENEUR, HUBSPOT• TOP LINKED PAGES ON SITE• TOP TRAFFICKED PAGES
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CREATION
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THIS!
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ANALYTICS
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BUZZSUMO
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PLANNING
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PROMOTION
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GO!
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Thanks!slideshare.net/casieg • [email protected]