1. #Pubcon #CRO @tim_ashCopyright 2013, SiteTuners - All Rights Reserved. @tim_ash Optimizing Mobile Beyond Screen Size: The Case for Unresponsiveness Tim Ash CEO, SiteTuners Pubcon Las Vegas - October 7, 2014

2. #Pubcon #CRO @tim_ash About SiteTuners San Diego based conversion rate optimization agency Large and small company clients worldwide Practice areas: Conversion-focused website blueprints (full redesigns & quick facelifts) Landing page test plans & testing strategy development Internal optimization team mentoring & training 3. #Pubcon #CRO @tim_ash M O R E T H A N s i n c e 2 0 0 2 1200CLIENTS 4. Copyright 2014, SiteTuners All Rights Reserved. #ConvCon #CRO @tim_ash We Need A Responsive Website! 5. #Pubcon #CRO @tim_ash Yesterday - a handful of incompatible browsers 6. #Pubcon #CRO @tim_ash Today - an explosion of diverse devices 7. #Pubcon #CRO @tim_ash The answer is to draw pretty boxes 8. #Pubcon #CRO @tim_ash and code them into responsive one-page sites 9. Copyright 2014, SiteTuners All Rights Reserved. #ConvCon #CRO @tim_ash 10. Copyright 2014, SiteTuners All Rights Reserved. #ConvCon #CRO @tim_ash [Most responsive websites] are infinitely scrolling pieces of crap. - Richard Banfield, CEO of Fresh Tilled Soil 11. #Pubcon #CRO @tim_ash We need to be responsive to the context 12. #Pubcon #CRO @tim_ash We live in a multi-screen world 13. #Pubcon #CRO @tim_ash Why responsive-light is a problem Breaks the hypertext paradigm nothing to optimize except the order of the linear presentation Ignores visitor context, intra-day usage patterns, and multi-screen use simply resizes within a column, and reflows multiple columns. Distorts spatial relationships & undermines usability (proximity, ordering, containment, grouping, accessibility) Requires massively increased QA costs Results in much heavier code 14. #Pubcon #CRO @tim_ash What you should think about Consider dedicated smartphone, tablet, and desktop experiences - dont just reformat the same info Radically rethink the context and mindset of mobile users user experience, common tasks, and calls-to-action will probably be different Design for transitions between experiences (including online and offline) and for multiple simultaneous screens 15. Copyright 2014, SiteTuners All Rights Reserved. #ConvCon #CRO @tim_ash Sorry if you dont like my conclusions 16. Copyright 2014, SiteTuners All Rights Reserved. #ConvCon #CRO @tim_ash feel free to get some of your own direct experience. 17. Copyright 2014, SiteTuners All Rights Reserved. #ConvCon #CRO @tim_ash SAVE $300increaseyourrevenueand profit generatemoreleads land morecustomers boost salesandpaid memberships maximizeyourmarketingROI RioAll-suitesHotel&Casino LasVegas-May13-14,2015 18. #Pubcon #CRO @tim_ash Get a Free 15-minute Conversion Review Interactive review of your key conversion paths Conducted by SiteTuners conversion staff Identify key segments and opportunities for customization Video transcript recorded via GoToMeeting Offer good only for companies generating at least $1 million annually in online revenue. New customers only please. Limited Availability first 5 to sign up To take advantage of this FREE offer you must schedule by October 17, 2014 Bit.ly/CROreview 19. #Pubcon #CRO @tim_ash Contact Info and Q&A tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1